Today we’d like to introduce you to Rachel Innerarity.
Hi Rachel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I became a therapist because I love people, and I love their stories. The coursework came easily to me, too, so the path felt less like a decision and more like a gravitational pull. But of all the stories people carry, love stories are my favorite — I’m a hopeless romantic to my core. So much so that I’ve built a career on the belief that loving relationships are healing. When we’re loved well, it doesn’t stay contained; it changes how we move through the world. I genuinely believe people who feel well-loved have the power to change the world — and even when they don’t, they change their world, and I’ve never thought that was a small thing. That conviction is also what draws me to cycle breakers: the people choosing to love differently than they were taught to.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I set out to build Rare Insights, I thought I was signing up for the latitude to build something on my own terms — the room to create, and to push myself. What I didn’t fully grasp was that the same latitude meant also becoming a business owner, a marketer, a supervisor, and an administrator, all at once. None of that was part of the training. I’ve taught it to myself from scratch, piecemeal, usually late at night — and running a practice with ADHD, I’ve learned that building systems isn’t optional for me, it’s survival.
The other honest part is that I’ve never been especially good at blending in. I built a practice that reflects that: choosing to specialize and to work the way I believe in, rather than the way that’s easiest to market. That means betting on yourself before you have proof it’ll work, and some days that’s a lonely bet to sit with.
What’s carried me through is partly stubbornness and partly the thing I believe most: that we aren’t meant to do hard things alone. That belief is why I built a peer community for local therapists, and it’s why the practice is now growing from just me into a group — so the next clinician building something of their own doesn’t have to do it as alone as I did.
Thanks – so what else should our readers know about Rare Insights Counseling?
More than anything, I want people to know this is a specialty, not a sideline. I’m Gottman-trained through Level 3, with additional training in affair and trauma recovery and in addiction — because those are exactly the things the couples who find me are often carrying. Plenty of therapists list couples work as one of many things they do. For me it’s the whole point, and that focus is what lets me sit confidently in the situations other practices refer out.
I also run Rare Insights as a private, boutique practice, and that’s deliberate. It means the work is shaped by what a couple actually needs — not by what an insurance company will authorize or how many sessions a plan allows. Whether that’s a three-day intensive or steady work over time, I build the container around the relationship, not the paperwork.
Brand-wise, what I’m proudest of is that Rare Insights doesn’t try to be everything to everyone. In a field that often rewards blending in and casting the widest net, I built something narrow and deep — a practice designed to be genuinely excellent for a particular kind of couple, rather than fine for everyone. I’d rather be the right fit for the people I’m built for than a safe default for anyone.
And there’s more on the horizon — I’m building toward couples retreats: the same depth of work, held somewhere that gives people room to exhale.
If we knew you growing up, how would we have described you?
I grew up in the country, the youngest of five — a precocious tomboy who was somehow always both buried in a book and running around outside. Being the baby of a big blended family (I’ve lovingly called us the dysfunctional Brady Bunch) meant I had a front-row seat to plenty of colorful family dynamics, and I spent a lot of my childhood quietly fascinated by what made people tick. I didn’t have a word for it then, but I was already doing the work.
In high school I became a competitive debater — which taught me to actually listen to the other side of an argument, a skill I use every single day now — and it’s also where I met my high school sweetheart, who’s now my husband.
Contact Info:
- Website: https://rareinsightscounseling.com/
- Instagram: https://www.instagram.com/rare.insights?stkn=enBjcGkzdmZhNzE=
- Facebook: https://www.facebook.com/profile.php?id=61567097053459
