Today we’d like to introduce you to Rene Coronado.
Hi Rene, thanks for joining us today. We’d love for you to start by introducing yourself.
I was hired by Roy Machado, owner of Dallas Audio Post, in December of 1999, right out of college.
My first task was to build my control room and all of my templates, and from there I began my career as an audio engineer in Dallas.
Over the years I built up my own client base within the city and the industry, including the Dallas Stars, the Texas Rangers, the Virtual Wild, 900 Lbs of Creative, and many others. I got to work on films that went to Sundance, national TV shows, and tons of documentaries. I built relationships in the industry that will stick with me for the rest of my life, and I’m incredibly grateful for that.
Through all of this I became a specialist in sound design and in voice production, and I had the privilege of working on some very cool projects in that time. Much of my higher-end work is covered by NDA, so I can’t discuss it publicly, but I’ll just say that I feel very privileged with my client list and scope of work.
In January of 2025, Brad Dale and I purchased the company, and Roy stepped back into retirement. Together Brad and I do much of the creative work in the rooms and all of the facility design and maintenance behind it. We set the internal policies, we do the hiring, we pay all of the vendors, and we design all of the infrastructure deployment now. It’s been a big shift and it’s a lot of work, but it’s also very rewarding, and I don’t find myself tiring or burning out at all despite the hours and effort, which is nice.
Buying the place where I’d spent my entire career felt like a natural thing for me to do, but it was still a huge gift for Roy to set up the situation for us to step in. He spent years planning, training, and preparing us to take over, and he’s allowed himself to fully step back and let us take the reins.
We run DAP with the same standards and the same relationships, but now with our names on the door, which is incredibly cool.
Today we’re investing in what’s next while protecting what’s always worked: great rooms, experienced people, and a culture that doesn’t settle.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The transition to owner has been surprisingly smooth. I credit a lot of that to Roy’s hard work in setting us up for success, and also to my age and maturity level now. We’ve had a proven model that’s worked for decades, so really the first thing to do is to just not mess things up.
We just have to do the basics like get the bills paid, keep the clients happy, and go out and win new work.
The current challenge is one of identifying and recruiting talent, along with building new freelancer structures that we haven’t used much in the past.
Appreciate you sharing that. What should we know about Dallas Audio Post?
We were founded in 1993 by Roy Machado, and I was Roy’s first hire back in 1999. 25 years later I purchased the company from Roy along with my colleague Brad Dale. Our true specialties are voice production and unscripted TV and documentaries.
On the voice side, we’re the top ADR studio in the DFW metroplex with tons of top tier credits (https://dallasaudiopost.com/adr/). We also cut voice for AAA video games, national TV and radio spots, top end animated series, and more. Voice recording is a pretty deep discipline because we have to create an environment where the talent and the directors have zero concerns outside of the work that’s in front of them. If the talent is concerned about lighting, headphone levels, air conditioning, room to wave their arms, even font size on the script, then they’re not giving their full attention to the performance.
Same for the directors and producers. They can’t be worried about whether we’re rolling, what our gain structure looks like, whether the talent can hear and see them, etc. If they are thinking about those things then they’re less able to do their job, which is to evaluate the performance, give feedback, and and call out selects and alts.
On the unscripted tv and documentary side we specialize in super fast turnaround and very high standards on voice editing and cleanup. We have a long track record of national TV shows and well received documentaries (https://dallasaudiopost.com/mixing/) and that record comes from the trust we’ve built with our clients over the years to deliver at a high level in time for distribution deadlines.
We also do very creative collaborations with sound design and scoring, and that aesthetic informs the workflows and the mindset around the more straightforward technical work.
Pricing:
- voiceover 250/hr Includes studio, engineer, connectivity and light script prep. Ideal for commercials, narration, and corporate.
- ADR 300/hr Includes studio, engineer, remote connectivity, and cue prep so you can focus on performance, not tech.
- Theatrical Dolby Stage Mixing 300/hr
- Music scoring and sound design quoted per project
- Full service voice casting 350/role We handle talent search, auditions, and coordination.
Contact Info:
- Website: https://dallasaudiopost.com/
- Instagram: https://www.instagram.com/dallasaudiopost/
- Facebook: https://www.facebook.com/dallasaudiopost
- LinkedIn: https://www.linkedin.com/company/dallas-audio-post/
- Youtube: https://www.youtube.com/@dallasaudiopost
