Today we’d like to introduce you to Secoya Holmes.
Secoya, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Bliss Consults & Co. launched in July 2017 following an international relocation due to spouses’ military obligations. As a military spouse, we often are an afterthought in the job market. “Leaving my dream job in my career field was devastating”. The idea to launch our agency was to provide a creative outlet for our founder, Secoya Holmes.
Secoya has more than 10 years experience in corporate meetings and events industry, a Masters (MA) in Public Relations and is also a Certified Meeting Professional (CMP). Through her corporate experience, we’ve worked to strategically market events for Fortune 500 companies, National Associations and Government, State and City Agencies. Our marketing and design agency has taken that experience to assist small businesses to successfully launch or pivot for maximum sustainability and profitability. For the first 2.5 years of Bliss Consults & Co., Secoya still worked as a Marketing Account Executive and Program Manager for the United States Marine Corps in Okinawa, Japan. In February of 2020, Secoya made the decision to pursue her dreams full-time with Bliss Consults & Co. and our sister business, Bliss Boxes Co.
Bliss Consults & Co. has transitioned into a creative studio offering creative strategy and services for brand identity development, logo and graphic design as well as web design. We work with small businesses who wish to develop a strong first impression to further their brand. Our passion is in creating iconic and memorable first impressions for businesses to be remarkable in what they do.
Has it been a smooth road?
Niching our services to attract the ideal client was one of most prominent challenges. In the beginning, as with most businesses, you have a vision that your business will service the masses. In actuality, that’s impossible. Not only do we have to be the right agency for our clients or potential clients, but they must also align with our values and subscribe to our expertise. In short, we must be a good fit or match for each other.
We wholeheartedly believe that clients are a walking billboard of the products or services we provide. Our hope is for each project or service provided by our agency to be mutually beneficial. This has helped us to not only have a high retention rate but the vast majority of our business (80% or more) is procured through referrals. The simple adage of “All money isn’t good money” has helped us refine our services, niche our ideal clients and learn the power in saying no.
So let’s switch gears a bit and go into the Bliss Consults story. Tell us more about the business.
Bliss Consults & Co. provides small business strategic support in four areas. Brand & Identity Development Website, Logo and Marketing Collateral Creation Marketing Support Online Business Management.
Bliss Consults & Co. provides superior services as we’re not only concerned with your aesthetics as a brand, but we assist business owners with developing strategies to ensure their longevity as a brand. We provide insights through industry research and create custom support options as we understand no two businesses are alike.
How do you think the industry will change over the next decade?
The biggest shift we see in the marketing and design industry is larger brands will move towards smaller agencies for support for custom and refreshed services. The idea that you can apply blanket marketing techniques to the masses is a thing of the past, even within your existing client or customer base. Working with smaller agencies such as ours, allows larger brands to be closely connected to their target audiences.
Traditional marketing will become more and more obsolete; however, social media marketing will see a decline with the continuous algorithm and policy changes. Building personal connections with your audience will be the game-changer. Learning how to connect with your audience on and offline will be the deciding factor of your success.
Pricing:
- Branding Starter Kit – $950
- Complete Brand Kit – $1200
- Online Business Management – $500 to $1500
Contact Info:
- Website: www.blissconsults.com
- Phone: 704-726-4000
- Email: secoya@blissconsults.com
- Instagram: https://www.instagram.com/bliss.consults/
- Facebook: https://www.facebook.com/BlissConsults/
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