Today we’d like to introduce you to Sedaya Westmoreland.
Sedaya, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Eye Adore Beauty is a gift that came to me through the grace of God. It all started in my dorm room, senior year of college. Never in a million years would I think I would have my own beauty and cosmetics brand. Growing up, I always admired the beauty of celebrities, musicians, and actresses when it came to their outfits, lipstick, hair and demeanor. I began to encompass the beauty industry more while attending my HBCU, Alabama A&M University. I truly believe you learn and discover more about yourself and talents in college, and for me, it is beauty. Enhancing my natural beauty with cruelty-free cosmetics gives me POWER. I feel strong, beautiful, and artistic. And that is exactly the mission of Eye Adore Beauty. To love who you are in the mirror and have that beauty be ADORED by everyone around you. People will stare, but with Eye Adore Beauty, you will make them adore.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Diamonds are made under pressure! After starting my own business, I have learned that it is far from “easy,” but worth every reward and smile I get from my adored beauties. I was lucky enough to have great professors in college who believed in me more than I did myself, that really pushed me to dream higher than I imagined. As I stated before, I never thought I would have a beauty brand, but they showed me I am unstoppable.
Now, as an established brand and entrepreneur, I would say the hardest struggles I have overcome would be finding those that support you. When you start out, it will be those you never met before or those that, for a short time in your life, come and leave such great impact.
Alright – so let’s talk business. Tell us about Eye Adore Beauty – what should we know?
Eye Adore Beauty is a cruelty-free makeup and vegan beauty brand where creativity and glamour unite. Black-owned, we believe in diversity and inclusion in the beauty industry and ADORE the beauty in all. We specialize in handmade skincare, lashes, eyeshadow palettes, lipstick and gloss, as well as body scrubs!
We are known for our best-selling volume lashes, which sellout in only two days! I am a certified lash artist so I design and create the lashes myself! They are perfect for first-time users and those who want the look of lash extensions for only $6.00. As the owner and founder, I am extremely proud to have created this brand independently and self-funded. What Eye Adore Beauty is today is because of my self-perseverance, resilience, and ultimate goal to leave a legacy. I am the CEO, website designer, product designer, advertiser, marketer, finance specialist, customer service, social media specialist, PR manager, photographer, graphic designer and more.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
All credit is to the man that gave me the ability and opportunity to create Eye Adore Beauty, God. I leave my business in his hands because I know since he got me where I am right now, being able to build a global beauty brand, being featured in such a noteworthy publication, he can take Eye Adore Beauty and me even further.
Contact Info:
- Website: Eyeadorebeauty.com
- Instagram: Instagram.com/shopeyeadorebeauty
- Facebook: Facebook.com/shopeyeadorebeauty/
- Twitter: Twitter.com/eyeadorebeauty
- Other: TikTok @shopeyeadorebeauty
Image Credit:
@jaygbeauty
@studiopinkatl
@mg.xoll
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