Today we’d like to introduce you to Shannon Carter.
Shannon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Shannon Brewing Company produces an award-winning portfolio of all-natural beer. The brewery crafts all of its beer the way it was done centuries ago — with FIRE, using pure Texas spring water, whole grain, whole flower hops and a whole lotta love. The brewery engineered a one-of-a-kind brewhouse, allowing it to heat its mash (grain + water) and wort (sweet liquid extracted from the mash) with fire, giving its beer a unique malt profile.
What makes our beer great?
Pure Texas Spring Water — We start the brewing process with pure Samantha Springs water — the oldest documented spring in Texas. Our water comes straight from the spring, through our filtering system, right into our brewing tanks — no chlorine, fluoride or any other treatments…just pure spring water.
Fire Brewed Process — Our beer is brewed with fire, an old-school process inspired by some of the oldest brewhouses in Ireland. Our unique brewhouse and process enable our brewers to precisely control enzyme activity, produce superior malt flavors and delicately caramelize our sugars — creating truly wonderful and unique beers.
All-Natural & Wholesome Ingredients — We use pure Texas spring water, quality malted barley and whole flower hops in all of our brews. This provides our beer a complexity, flavor profile and aroma that is wholesome, natural and truly enjoyable.
Patience — Great beer takes time — it requires patience in brewing, fermenting and especially aging. Our beers are allowed to age properly, ensuring a wholesome and great tasting beer.
Never Filtered or Pasteurized — Filtering strips flavor from beer and pasteurizing kills it. We produce beer that is all-natural, beautiful and tasty!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The brewing industry is highly competitive and strictly regulated. There are struggles to open — licensure, zoning, distance to schools and churches. There are struggles navigating the state and federal authorities. And, there are struggles to open a capital-intensive business. Once you navigate these hurdles, you can start the struggles of running a business. However, even after the worst day, there is a great beer waiting for you.
Please tell us about Shannon Brewing Company.
Shannon Brewing Company brews its all-natural, award-winning beer on a one-of-a-kind brewhouse. We brew with fire…and yes, it makes a big difference. Brewing with fire caramelizes our sugars in a way that can’t be replicated on a steam or electric system. We custom engineered our system and had it built to our specifications to produce our style of malt-forward beers. We are that passionate about great beer—all natural, beautiful, wholesome, easy-drinking beer!
Stop by and see our brewery anytime. We are always willing to talk about beer and brewing.
If you had to go back in time and start over, would you have done anything differently?
Hired a stronger team immediately. The company is only as good as the people who run it! We have a great team in place but it took time and resources to get us here.
Contact Info:
- Address: 818 North Main Street Keller, TX 76248
- Website: http://shannonbrewing.com
- Phone: 817-337-9892
- Email: info@shannonbrewing.com
- Instagram: ShannonBrewingCompany
- Facebook: https://www.facebook.com/ShannonBrewing
- Twitter: https://twitter.com/ShannonBrewery
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