Today we’d like to introduce you to Shannon Prager.
Shannon, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2008, I left my 15-year marketing career in B2B tech marketing and branched out on my own as a demand generation consultant specialized in high-growth B2B tech companies. Fast forward to 2012, the business was growing through referrals alone, and I formalized Leadit Marketing as a company.
Fast forward to today, we’ve learned, we’ve grown and we’ve specialized Leadit Marketing. Today, we pride ourselves in being a different kind of marketing agency in more ways than one!
Throughout our 25 years of B2B marketing and B2B demand generation experience, we’ve observed our clients across all industries facing the same marketing problems. B2B demand generation requires a real understanding of buyers and markets. A blanket approach to a B2B demand generation strategy simply doesn’t work out for anyone.
We built Leadit Marketing to solve that exact problem. We build the right team, with the right expertise for each engagement. We have the talent to ideate and the ability to execute your B2B marketing and demand generation plans all within one company. The benefit to our clients is simple: great marketing ideas executed faster, easier, and more effectively. Why manage a traditional digital marketing agency, an SEO firm, and a web and interactive agency, when you can have it all with one partner?
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a working mother is a challenge in itself. The constant balance of being a good mother and a good leader is something I have to prioritize daily.
I’ve spent the last year reflecting on my personal journey of what got me here today and why some of the struggles are so hard. Being raised by an entrepreneur, I often felt like I came second to my mom’s businesses. I struggled with that as I decided to pursue my own business venture but promised myself I could do it differently.
It turns out doing it different is not that easy. And I now have a whole new respect for what my own mother went through and what it means to be an entrepreneur mother.
I also realized my work needed to have more purpose than just the job itself. While searching for something bigger and greater I realized how gratifying it was to mentor young women. I remembered how important that mentorship was for me and the impact that it had on my entire career.
Yes, there are struggles. There are struggles every day. And my journey is about fighting those struggles head on because I can beat them.
Leadit Marketing – what should we know? What do you guys do best? What sets you apart from the competition?
Leadit Marketing specializes in B2B technology and B2B professional services companies. We are a fully outsourced marketing dream team of seasoned B2B marketers that understand the unique demands of these very specific markets. We build the right team, with the right expertise for every engagement — so our clients get the best marketing ideas executed faster and more effectively.
We are an army of specialized B2B marketers, strategists, and artists ready to tear down walls to transform businesses.
We built Leadit Marketing on a guiding philosophy that dictates how we approach every project. This philosophy ensures that we never steer off course and is grounded in the fact that if we want happy clients, we need to ensure we customize our service and build the right team to deliver on their unique business goals.
At Leadit, there is no one-size-fits-all. We simply don’t believe in it because we find that approach is designed for the agency to scale – not for the client to grow. Therefore our plans and teams are laser-focused on the goals of our clients. And the rest follows.
What is “success” or “successful” for you?
Keeping everything in balance:
My family
God
Myself
My company
And making sure I feel proud and fulfilled in each of these areas.
Contact Info:
- Address: 3900 Willow Street, Suite 100
Dallas, Texas 75226 - Website: www.leaditmarketing.com
- Phone: 2142287883
- Email: sprager@leaditmarketing.com
- Instagram: https://instagram.com/LeaditMarketing/
- Facebook: https://www.facebook.com/LeaditMarketing/
- Twitter: https://twitter.com/LeaditMarketing/
- Other: https://www.linkedin.com/in/shannonprager/
Image Credit:
mo@mosadjadpour.com Mo Sadjadpour
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