Today we’d like to introduce you to Sofia Nicole London.
Thanks for sharing your story with us Sofia Nicole. So, let’s start at the beginning and we can move on from there.
“From Dallas to Dubai”
Born in Louisiana and raised in Dallas, I am a seasoned blend of country and city, with respect to both “worlds.” Growing up, I had two amazing examples (my mother and my grandmother) of femininity, beauty, and elegance, therefore, I have always been intrigued by fashion and beauty. These women have always and continue to demonstrate the true meaning of beauty from the inside out.
Growing up, like many young girls, it took me a while to come into my own and learn who I was and what I wanted to be. I quickly recognized my leadership ability and my desire to pour into the whole woman. At the age of 19, I was selected to charter and run an all women’s organization catering to the inner woman. The women in this group were between the ages of 18-25 and I led them through a 12-week process of self-discovery and exploration of inner beauty. At age 23, my journey into the fashion industry began as a model manager. I managed a model management company and coached women in their venture of becoming a professional model.
As a proud graduate of Wade College, I gained a strong background in Fashion Merchandising and Design. I soon after originated the concept of Category London. Fashion is the passion and philanthropy is the mission. As a brand, we believe in encouraging self-love and the journey of becoming the best version of you. Our slogan “Good Fashion, Good Vibes” truly represents the balance of beauty from the inside out. The 2019 Woman is conscious, aware, she knows what she wants, and she gets it. Category London is proud to attract her and provide her with a product that serves her desire to be the best version of her. As the owner, I am currently a resident in Abu Dhabi, with my largest market being in Dubai. Balancing these two worlds has been rewarding and humbling. I am proud to represent my “country” Louisiana and my “city” Dallas.
Category London, the brand, is an online assortment curated of US and International brands. Our assortments are hand-picked and planned solely around our consumers. We offer a range of styles and aim to continuously broaden our selection with the newest and hottest brands. We currently ship to the US, UAE, and UK. Our brand direction is to continue to enhance our shoppers’ online experience.
Category London manages sales in both the United States and the United Arab Emirates. As research shows, the fashion and apparel industry in countries outside of the West and Europe are thriving and continuing to emerge as top contributors in the $900 billion industry. Our projection for the following year is to continue to expand and enhance our assortment according to our consumers’ needs. We are also currently working to launch our private label in 2020. We are excited to shape and incorporate new and innovative ways to shop. We have some exciting milestones coming up to support and enhance the whole woman.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
To build a brand it takes confidence in knowing that everything that you need to succeed is already within you. I live with great gratitude and knowledge that all my steps are ordered and directed by God, that the resources and people I need are within my reach. I never would have imagined that I would be placed outside my comfort zone in a position to rebuild and expand my fashion line internationally.
I challenge you! Is your comfort zone holding you back? Believe in you and what you bring to this world. It’s all about purpose! Understand that your passion will make way for your purpose. Those that know me, have worked for me, etc know that I will embed in you this quote by Henry David Thoreau: “Go confidently in the direction of your dreams! Live the life you’ve imagined.”
Life is too short to be controlled by fear. My hope is always that my words inspire someone, inspire to work on that dream, inspire to work harder, inspire to require more from your relationships, inspire to take care of your physical and spiritual health, and inspire to live in confidence!
Category London – what should we know? What do you do best? What sets you apart from the competition?
Category London, the brand, is an online assortment curated of US and International brands. Our assortments are hand-picked and planned solely around our consumers. We offer a range of styles and aim to continuously broaden our selection with the newest and hottest brands. We currently ship to the US, UAE, and UK. Our brand direction is to continue to enhance our shoppers’ online experience.
What moment in your career do you look back most fondly on?
Our slogan “Good Fashion, Good Vibes” truly represents the balance of beauty from the inside out. The 2019 Woman is conscious, aware, she knows what she wants, and she gets it. Category London is proud to attract her and provide her with a product that serves her desire to be the best version of her.
Contact Info:
- Website: www.categorylondon.com
- Email: hello@categorylondon.com
- Instagram: @categorylondon
- Facebook: category london
- Other: @iam_sofianicole
Image Credit:
Celeste Van Rooyen Photography
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