Meet Stephany Carmona and Joanna Figueroa of Carlens Luxury Optical

Today we’d like to introduce you to Stephany Carmona and Joanna Figueroa.

In July 2015, an idea was born out of 18 years of experience in the optical world for Edward Carmona who at the time was living in Caracas, Venezuela with his wife. The plan was to start a family-run business where he could be able to bring all his experience as an optometry doctor and blend it in with his family now of course with his business partners’ experiences in sales, customer service and his fashion oriented wife and sister in law.

The vision was taking shape, an upscale optical store, where only designer brands would be taking the spotlight, while at the same time having knowledgeable staff members helping to improve the experience with a friendly, dedicated, professional and personal approach.

Carlens Luxury Optical “CLO” was born in February of the following year and after a careful selection of spaces, CLO would open its doors in The Shops at Park Lane in August of 2016. Bringing in a thorough choice of the latest models from the well-known brands to the small independent hand-crafted frames, in both necessity and accessorizing your eyewear collection.

Has it been a smooth road?
No, it hasn’t been a smooth road.

-The License process for Dr. Carmona. It’s going to take longer than we thought it could.

-The build-out process, the construction wasn’t ready on time so we had to move our Grand Opening to 6 weeks later than the expected time.

So let’s switch gears a bit and go into the Carlens Luxury Optical story. Tell us more about the business.
We listen, analyze, and bring a solution to our client’s needs. Either to give a little push to their fashion forward self or to give them comfort and calm with education in lens technology they need. Education really is KEY.

We truly believe that getting a new pair of frames and lenses doesn’t have to be an issue anymore and we are thrilled to bring to our clients a new perspective.

Also, we provide a luxurious experience and I think that’s one of the things that set us apart from everyone else. It’s all about making our clients feel how important they are to us, they are not a number, they become our family once they come in. So everything is personalized and customized to their needs and desires.

Every piece of eyewear is unique, it’s not what you see everywhere, it’s really a thorough choice of the latest models from the well-known brands to the small independent hand-crafted frames.

How do you think the industry will change over the next decade?
We see it growing. Having 2 or 3 locations. We want to become the trend setter into what the industry should be.

Contact Info:

• Address: 8020 Park Lane, Suite 110. Dallas, Texas 75231.
• Website: www.carlensoptical.com
• Phone: 469 930 8309
• Email: clo@carlensoptical.com
• Instagram: @carlensoptical
• Facebook: @carlensoptical
• Yelp: https://www.yelp.com/biz/carlens-luxury-optical-dallas

Image Credit:
Julianne Elaine Photography

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