Today we’d like to introduce you to Suzanne Canon and Tiffany Kroeger.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Tiffany and I, the co-founders of Infinity Raine, met on an app called Poshmark. Poshmark is an online marketplace where you can buy and sell new or used clothing, shoes, and accessories. We both started on the app in 2012 expecting to earn a little cash cleaning out our closets. We never dreamed it would lead to where we are today. In 2013, Tiffany and I met at a Poshmark party held in Dallas. I had turned my closet clean out into a full-on boutique within the app and Tiffany was interested in doing the same. We started meeting for lunch and attending fashion markets together and soon she was able to quit her job in the dental field to concentrate on her own boutique.
In early 2016, after a few years of running successful boutiques on Poshmark, Tiffany approached me about starting our own fashion line. She had made some connections at one of the Dallas Market shows which opened the doors for this new venture. In August of 2016, we launched Infinity Raine and started selling wholesale to other boutique owners as well as retail on our site, infinityraine.com.
In early 2018, we launched our Plus line, Skye by Infinity Raine, as well as opened our first storefront at The Shops of Liberty Crossing in Gainesville, Tx.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have definitely been struggles along the way. One of the hardest struggles we face is trying to find a balance between work and family time. We are both so work driven that it’s sometimes hard to turn it off, but we have learned that we need downtime in order to grow. Our husbands have been so supportive through our journey and we are so thankful for them both.
Another challenge has been staying on top of social media. We are both very old school, lol, and it has been a learning curve, for sure. Knowing that social media plays a huge part in marketing your business, our goal for 2019 is to get it conquered.
Infinity Raine – what should we know? What do you guys do best? What sets you apart from the competition?
We are a misses clothing line that features a variety in fashion, from trendy and timeless to feminine basics with a fresh spin on them. We have a mixture of personally designed pieces, as well as hand-picked curated items.
We are known for our commitment to our customers as well as our styling and we love pairing outfits together to offer you a complete look to view.
What moment in your career do you look back most fondly on?
We would have to say that our proudest moments thus far have been opening our storefront, being mentioned in the December 30th, 2018 Issue of Forbes Magazine and our launch into the Market at Macy’s. To be in either is such an honor and we still have to pinch ourselves daily.
Contact Info:
- Address: 4321 North Interstate 35, Suite 165
Gainesville, TX 76240 - Website: www.infinityraine.com
- Phone: 940-902-8015
- Email: info@infinityraine.com
- Instagram: https://www.instagram.com/infinityraineclothing/
- Facebook: https://m.facebook.com/InfinityRaine/
- Other: Infinity Raine
Image Credit:
Josh Thatcher, Tammy Vega
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