Today we’d like to introduce you to Tameka Hollie.
Tameka, please share your story with us. How did you get to where you are today?
This vision started years before I knew I would even develop Forever Ella B. Forever Ella B is an homage to the legacy of my paternal grandmother who passed away in July 1952. I would ask for pictures of her while growing up and because of a house fire, I was told all pictures of her were gone. There is only 1 photo of her hand as she helps to position her youngest son to take a photo. This is our only glimpse the family has of her. So, for years I have been pondering over how to honor the grandmother I never meet. After the passing of my father in 2015, I knew that I had to find a way to remember her legacy. It took me three years. But finally, in July of 2018, I decided on Forever Ella B. Currently, the direction of Forever Ella B is lip wear.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Not at all! I was pretty much prepared because I know that the road to success is a hard journey, but even it’s beginning stage it has been very challenging. The most struggling part would be research and development, which is a never-ending process. I am constantly researching with different manufacturing companies which is costly. It’s very expensive. I have decided to fund this myself, and that in itself is a struggle. I know people may say, “Get an investor? Go to a bank.”, but it is not always that easy.
Forever Ella B – what should we know? What do you do best? What sets you apart from the competition?
Forever Ella B embodies grace, elegance, and beauty through cosmetic lip wear products that simply enhance one’s natural beauty. I am the owner and CEO of Forever Ella B. I oversee all operations and business activities on a daily basis. I work closely with my business partner, my niece Dani, to ensure the brand’s products are consistent with the overall mission and strategy for Forever Ella B. I must say, completing my MBA has been a tremendous attribute to the development and execution of the brand, I’m most proud to provide products that are vegan, gluten-free and cruelty free. What sets Forever Ella apart is that the brand is the building of a family legacy. It’s beautiful to have created a brand that is the namesake of such an elegant and well-respected woman, my grandmother.
What is “success” or “successful” for you?
I think of success as never giving up, and also the celebrating of small victories. It takes dedication, determination, and perseverance to see a vision through. The road to success requires you to manifest your ideas, create a plan or course of action, and tackling it one task at a time. Eventually, over time, you’ll see the things you’ve planned out are actually being accomplished.
Pricing:
- Forever Ella B’s Liquid to Matte Lipsticks are $15
- Forever Ella B’s Cream to Matte Lipsticks are $15
- Forever Ella B’s Lip Glosses are $10
- Forever Ella B’s Lip Kits are $20 and it includes a velvet matte lip pencil and liquid to matte lipstick
Contact Info:
- Website: www.ForeverEllaB.com
- Email: foreverellab@outlook.com
- Instagram: https://www.instagram.com/foreverellab/
- Facebook: https://www.facebook.com/foreverellab/
Image Credit:
Jeremy S King Digital
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