Today we’d like to introduce you to Terry Sullivan.
Terry, can you briefly walk us through your story – how you started and how you got to where you are today.
Before I founded BuzzPro in 2012, I was Director of Marketing for Verizon Communications where I launched several successful national marketing programs that gained more than 456,000 new customers and reduced churn by more than 6% annually, in spite of multiple price increases and competitor product launches.
I realized most business owners and leaders were in the dark when it came to how to use the latest online digital marketing tools to find and connect with potential prospects and clients. I also had a real passion for sharing my marketing knowledge with others to help them achieve their business goals. So, to meet this need, I founded BuzzPro, a nationally recognized Integrated Marketing and Social Media Marketing and Training company. I work with his clients to show them how to fill their sales funnels with more sales using advanced LinkedIn branding and Social Selling strategies.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When I first launched BuzzPro I thought I would have a profitable business within a few months. I didn’t realize just how long it would take before I would begin to make money with my efforts. I began giving as many training presentations as I could to help as many professionals as possible and cast a wide net with my personal, branding efforts. Little did I realize it would take me more than two years before I could pay my bills.
The struggle was truly worth it. It was very scary at times. I’d have a great month, and then I’d have a month or longer with not income. Eventually, my passion for helping others unconditionally began to pay off. I gave hundreds of presentations to various business groups and organizations, and those who attended began to refer me to paying customers. Rather than taking the traditional route, and try to get new clients by making cold calls and attending networking events, I learned that I needed to focus my efforts on helping others unconditionally; I needed to learn how to tap into the unlimited power of LinkedIn to find, connect and develop relations with their key contacts and prospects.
I developed a LinkedIn Branding and Social Selling Training process that truly helps those in my audience learn how to create a digital brand that tells the viewers of your online LinkedIn profile who you are, what you do and how you can help within seconds. I also detail the difference between “social media” and “social selling” in my training presentations.
Social media is like throwing a party. It takes a lot of work. If you are going to invite others to your party, and expect a good turnout, you’ve got to invite the right people, have the right food and maybe even have a great band for entertainment. Social Selling is more like going deep sea fishing where you’ve to have the right tackle, the right gear, and the ultimate goal is to land that fish.
So, Social Selling is more deliberate than Social Media, where you use Boolean Searches to find your key contacts and prospects. And, you send a personalized connection requests and thank you notes to develop report and trust over a period of time.
The interesting thing is I call this social Selling, but you; however, you should never sell on LinkedIn. Remember, People don’t care about you or what they’re you’re selling until they figure out how much you care about them and their needs. If you sell on LinkedIn, people will un-follow, un-connect or even worse, they will block you altogether. So, my biggest challenge with starting my own company was to sort through all the options of “what” I could do to help my clients and prospects and come up with a game plan that would truly be a win-win strategy for all.
Alright – so let’s talk business. Tell us about BuzzPro – what should we know?
To date, I have trained more than 6,200 business leaders, owners, and individuals across the nation on how to create a unique online brand that gets results. My training programs focus on keyword optimization, branding and Social Selling strategies that help my clients tap into the unlimited world of Social Selling to get better leads, more prospects, and clients.
I hold an MBA from Texas State University, and I have received my Social Media Marketing Certification from Splash Media University, one of the nation’s premier Social Media training companies. I am a storytelling entrepreneur, thought leader and a difference-maker in the world of Social Media and I serve as a technology advisor for many business groups and companies throughout the United States.
Why should you use LinkedIn? LinkedIn is the proven #1 ranked online business-networking tool that gives business professionals and companies the ability to connect, demonstrate their skills, services and products, and develop meaningful business relationships and sales. With more than 660 million users worldwide, LinkedIn provides unlimited networking and business-building opportunities.
Widely considered to be a Guru of LinkedIn, I have trained more than 6,200 business owners and leaders across the nation on how to create their very own unique online brand that gets results. My inspiring LinkedIn training programs focus on branding, keyword optimization, and Social Selling strategies that help my clients tap into the world of Social Media to get more prospects, leads, and clients. In my presentations, I show my audiences how to use LinkedIn to take advantage of the immense opportunities this powerful platform offers as a personal branding and marketing tool to achieve your business goals.
In my training presentations, you will learn how to harness the unlimited power of LinkedIn Branding and Social Selling with LinkedIn…
✓ Build Better Leads Faster
✓ Connect with The Right People
✓ Build a Great Reputation
✓ Manage Your Contacts More Efficiently
Is there a characteristic or quality that you feel is essential to success?
Always give unconditionally. I have a real passion for helping others succeed and I believe it’s essential to always strive to be the first to give and help others and not expect anything in return. I give more than 100 training presentations around the country a year, and many of these presentations are free to business professionals who want to learn more about how to tap into the unlimited networking power of LinkedIn and Social Selling.
I believe this is an essential leadership quality for success in today’s digital world where answers to your questions can be easily found on the internet. Provide value to your contacts unconditionally and you will build familiarity and position yourself as the expert who can help solve your key contacts, prospects and clients’ relevant problems.
So, please connect with me on LinkedIn and I’ll send you a copy of my LinkedInTips that is Chock-full with some helpful Branding and Social Selling tips and strategies that will help you take your digital brand to an entirely new level… I look forward to connecting and learning more about you!
Contact Info:
- Address: Terry Sullivan
604 Tealwood Lane
Flower Mound, Texas 75028 - Website: https://buzzpro.com
- Phone: 682.208.1111
- Email: terry@buzzpro.com
- LinkedIn: https://www.linkedin.com/in/terrysullivanmba/
- Instagram: https://www.instagram.com/terrysullivanmba/
- Facebook: https://www.facebook.com/buzzprollc/
- Twitter: https://twitter.com/TerrySullivan
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