Today we’d like to introduce you to Tori Pattison.
Hi Tori, please kick things off for us with an introduction to yourself and your story.
Before starting TAP Media Management, I was an elementary school teacher for eight years. During that time, I cultivated a substantial following of 32.2K followers on Instagram (Engaging & Educating), where I shared my teacher tips, activities, and personal anecdotes from my educational journey. I loved building my account and connecting with others.
I had the privilege of collaborating with companies such as ELKAY and Vooks to help promote their products and create teacher resources for their companies. In 2020, I was approached by the Rachel Ray Show through my Instagram to share my insights on navigating virtual learning. After having my son in 2022, I decided I wanted to prioritize family while pursuing my professional aspirations, so I made the decision to establish my own social media management business, TAP Media Management.
I now oversee digital marketing endeavors for a diverse clientele, including restaurants, luxury car dealerships, interior designers, and oil & gas companies across the Dallas area. I am filled with gratitude for the opportunity to nurture my son while simultaneously making meaningful contributions to businesses within my community. It has been an amazing process being able to stay home with my son while also working with businesses around Dallas.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Challenges are inevitable when building a successful business. You find yourself wondering how to price yourself, how many clients to take on, and how to navigate the ever-changing world of social media. However, there is an answer for everything. Through dedication and patience, I have been able to overcome any challenges that come my way.
Alright, so let’s switch gears a bit and talk business. What should we know?
I focus on the social media side of businesses. I bring extensive expertise in brand building and navigating diverse social platforms. I offer my own photography and videography (I am no professional, and everything is shot on my iPhone) for static posts and reels. As the sole proprietor of TAP Media Management, clients benefit from a personalized experience, dealing directly with me throughout our collaboration. My clients can trust that I will be readily available and personally engaged in every meeting and interaction.
Are there any books, apps, podcasts, or blogs that help you do your best?
Because I work with platforms like TikTok, Instagram, and Facebook, my understanding of social media dynamics is continually informed by active engagement with these platforms. It is important to stay ahead of the trends and changes that come along in the algorithm so my client’s brands will be successful.
Contact Info:
- Website: https://www.tapmediamanagement.com
- Instagram: tapmediamanagement
