Today we’d like to introduce you to Tyler Ramirez.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Ever since high school, I felt a pull toward something bigger—something with real impact. I never fully fit in; in the classroom and in life, I was always the misfit. But that outsider lens pushed me toward the things I truly loved: art, music, and fashion. Those passions kept me in my room creating when everyone else was out partying, and I didn’t realize it then, but that was the early foundation of my entrepreneurial spirit.
College is where it clicked for me. I learned that misfits aren’t outcasts—they’re innovators. They think differently, move differently, and build differently. That belief led me to launch my first company, a second-hand curated clothing brand at Texas Tech called 25Club. The mission was simple: offer stylish, affordable clothing to college students, with nothing priced over $25. I ran that company for two years before graduating and selling it to my business partner, but more importantly, it confirmed what I already knew: entrepreneurship was my path.
It wasn’t just a career decision—it became my identity.
In 2023, I founded DEADSTAR. It was more than a launch of a brand; it was a personal oath. A commitment to the life I intended to live. Around the same time, I began my fitness journey, a parallel transformation that mirrored the ethos of DEADSTAR—discipline, evolution, and the relentless pursuit of becoming something greater than what you were before. The two journeys became intertwined, each fueling the other, and together forming the foundation of what DEADSTAR represents today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Life is the antonym of a smooth road. In 2024, I stepped into a full-time job at the exact moment I began building DEADSTAR—and balancing both was far from easy. You can’t pour the time, energy, and obsession required to truly scale a business while also working a full-time job. But you also need capital, stability, and a way to survive. That tension built pressure inside me until something finally snapped.
In a moment of stress, I turned to marijuana for relief, and that single decision triggered a year-long experience with depersonalization and derealization. Before I understood what was happening, it became one of the most unsettling and disorienting chapters of my life. My job performance dropped, my focus on DEADSTAR faded, and I fell into a state where everything felt distant, heavy, and hopeless.
But here’s the truth I eventually learned: DPDR only holds as much power as you give it. That realization became the turning point. It taught me just how profound the human mind is, and how powerful God is in guiding us back to ourselves. It forced me to confront the reality that we are not passengers in our lives—we are the ones with our hands on the wheel.
That experience reshaped me. It showed me that no matter the scenario, no matter the hardship, we have the ability to change our direction if we want it badly enough. And it reinforced exactly why I started DEADSTAR in the first place: to build something bigger than the obstacles, bigger than the fear, and bigger than the moments that try to break us.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am the founder of the rising brand @deadstarfashion, where I lead branding, garment design, and the creative direction that defines our identity. I’m known for my originality, my artistic intuition, and my commitment to motivating others through action, not theory.
What I’m most proud of is my ability to remain undeniably myself, & the thing that separates me from everyone else is simple:
I don’t view the word impossible as a barrier — I see it as an invitation.
I move with relentlessness. When I want something, I pursue it with full intention, discipline, and unapologetic effort. My life and my work are built on the belief that action creates reality, and that the world bends for those who refuse to stop pushing.
What was your favorite childhood memory?
My favorite childhood memory is waking up on a cool summer morning, quietly sneaking downstairs before anyone else was awake. I’d turn on cartoons, open my box of “inventions” that I had been crafting during the summer and just play until my parents finally woke up. Then… a home-cooked breakfast from my mom before heading out into a day full of summer adventures. Pure, simple, and unforgettable.
Pricing:
- Most items: Under $60
Contact Info:
- Website: https://www.deadstarfashion.com
- Instagram: https://www.instagram.com/tylergramirez1/
- LinkedIn: https://www.linkedin.com/in/tylergramirez/
- Twitter: https://x.com/tylergramirez
Image Credits
@Steveo.productions – instagram
