We’re looking forward to introducing you to Neisha Jones. Check out our conversation below.
Hi Neisha, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: Would YOU hire you? Why or why not?
I bring a level of discipline, creativity, and long-term vision that I’ve proven through every stage of my entrepreneurship journey. From building a fitness-centered lifestyle that not only serves me but others, to launching the Snob Series waist trainer line, everything I do is grounded in intention, strategy, and results.
I don’t just start businesses I build brands with a purpose. I know how to connect with people, solve real problems, and turn ideas into systems. Whether it’s curating a 5-day gym routine focused on body goals that my audience cares about, or designing a product that empowers confidence and results, I’m consistent, forward-thinking, and willing to outwork my past self daily.
I would hire me because I understand the value of execution, branding, and customer experience. But more than that, I’d hire me because I’m not waiting for opportunities I create them.
Can you briefly introduce yourself and share what makes you or your brand unique?
Yess, My name is Neisha Jones a multi-passionate entrepreneur and the founder of Waist Snobs, Snob Lifestyle Travel, and Snob Luxe Collection. Each brand represents a different layer of the same mission: helping women live life boldly, confidently, and on their own terms.
Waist Snobs is all about empowering women to feel confident in their bodies through premium waist trainers designed for results, not just aesthetics. It’s more than shapewear it’s a mindset of discipline, confidence, and self-worth.
Snob Lifestyle Travel was born from my passion for curating elevated experiences. I believe luxury should be accessible, intentional, and unforgettable so I created a travel brand that allows women to explore the world in style while connecting with like-minded individuals and stepping into their “snob era” unapologetically.
Snob Luxe Collection is my luxury hair extension line, created for women who demand quality, beauty, and longevity in their hair. Every bundle is hand-selected to ensure a flawless, natural look because great hair isn’t just a look, it’s a lifestyle.
What makes my brands unique is the intention behind them. I’m not just selling products I’m building experiences, creating community, and helping women tap into their most elevated selves. Right now, I’m focused on expanding each brand, staying authentic to my vision, and continuing to grow in alignment with the women I serve.
This journey is bigger than me it’s a movement. And it’s only just beginning.
Okay, so here’s a deep one: What’s a moment that really shaped how you see the world?
A moment that really shaped how I see the world was when I realized no one was coming to save me that everything I wanted, I had to create for myself. It wasn’t one single event, but a season of clarity where I had to make a decision: either stay comfortable and play small, or bet on myself fully and start building the life I knew I deserved.
That mindset shift changed everything. It’s what led me to launch Waist Snobs, Snob Lifestyle Travel, and Snob Luxe Collection. I stopped waiting for opportunities and started creating them. I stopped dimming my light and started taking up space boldly, intentionally, and unapologetically.
Now, I see the world as something I get to shape not something I have to settle for. And through my brands, I help other women do the same.
Was there ever a time you almost gave up?
Yes, there was definitely a time I almost gave up. Building multiple brands from the ground up — Waist Snobs, Snob Lifestyle Travel, and Snob Luxe Collection — hasn’t been easy. There was a point where I felt completely overwhelmed, questioning if it was really worth the pressure, the sacrifices, and the constant uphill climb. Sales were slow, support felt distant, and it seemed like I was pouring so much into everything but not seeing the return I had envisioned.
But in that low moment, I reminded myself why I started. I didn’t launch these brands just for income I did it to create impact, to inspire women, and to give them products and experiences that genuinely elevate their lives. That reminder fueled me. I realized that temporary setbacks don’t mean failure they’re just part of the process.
So no, I didn’t give up. I adjusted. I regrouped. And I came back even stronger, more focused, and more aligned with my purpose. That moment taught me that resilience isn’t about always having the answers it’s about showing up anyway.
Sure, so let’s go deeper into your values and how you think. How do you differentiate between fads and real foundational shifts?
For me, the difference between a fad and a real foundational shift comes down to impact and longevity. Fads are surface-level they blow up fast, grab attention, but fade just as quickly. Foundational shifts, on the other hand, change behavior, mindset, and culture over time. They solve real problems, create lasting value, and align with a deeper purpose.
In my businesses — Waist Snobs, Snob Lifestyle Travel, and Snob Luxe Collection I always ask: Is this just trending right now, or is it rooted in something bigger? I pay attention to patterns, not just popularity. If a product, concept, or strategy aligns with my brand’s mission and consistently meets a real need, then it’s something I build on.
I’m not interested in chasing hype. I’m focused on creating legacy brands that evolve, grow, and continue to serve women in powerful ways. That’s the difference.
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
I hope people say that I was a woman who bet on herself and won, not just for her, but for everyone watching. That I built more than just brands I built a mindset, a movement, and a standard. I want people to say that I showed up fully, confidently, and unapologetically, and that I inspired others to do the same.
Through Waist Snobs, Snob Lifestyle Travel, and Snob Luxe Collection, I didn’t just sell products I helped women see themselves differently. I created spaces where they felt powerful, beautiful, and deserving of more.
When I’m gone, I hope the story people tell is that I stayed true to my vision, I created impact, and I turned pressure into purpose. That I made confidence contagious and left a blueprint for others to rise.
Contact Info:
- Website: https://www.snobluxecollection.com
- Instagram: @Ms.Neishh, @Snobluxecollection, @WaistSnobs
