Today we’d like to introduce you to Andrea Perez Bustos.
Hi Andrea, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Since I was a little girl, I’ve always had a strong passion for fashion — looking good, expressing myself through style, and helping others feel confident. My mom loves to remind me how I insisted on choosing my own outfits even as a toddler. Later on, as a teenager, I grew up surrounded by entrepreneurship in the beauty and fashion world — my family had salons and clothing businesses, so that creative energy has always been a part of me.
When I moved to the United States, I started working a “regular” job, and during the pandemic one of my best friends and I decided to create something fun and different for ourselves — that’s how By Tartan was born in Miami, FL.
A few years later, I moved to Dallas, TX and for a while we operated in both cities. Eventually, it became challenging to manage two locations, so we paused for a few months. That pause gave me perspective — I realized this wasn’t just a hobby anymore. Fashion is my true passion, and what I really love is empowering women to feel strong, confident, and worthy through style. It’s not just about selling clothes — it’s about helping women discover that they don’t need millions in their bank account to dress well, show up for themselves, and walk into any room feeling unstoppable.
So, I stepped out of my comfort zone. I left my secure job to fully commit to my dream: opening a more established By Tartan boutique here in Dallas — a city I’ve fallen in love with. It hasn’t been easy, but it has absolutely been worth it. And this is only the beginning — my goal is to see By Tartan reach many more places around the country
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a business in a new country, with a different culture and no network at the beginning, was one of the biggest hurdles. I had to learn everything from scratch: licensing, logistics, sourcing, marketing, etc.
There are always moments of uncertainty when you’re building something of your own, but each challenge has helped me grow as an entrepreneur. I’m grateful for the process because it continues to push me to be better and to stay aligned with my purpose.
I’ve learned to trust the process, enjoy the journey, and celebrate every step forward — even the tiny ones.
Looking back, I can say the bumps along the way have made the story even better.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At By Tartan, I focus on helping women feel confident, stylish, and empowered through fashion. I curate a selection of pieces that blend everyday essentials with statement styles — looks you can wear to work, to brunch, or for a night out, while still feeling comfortable and authentically yourself.
I specialize in personal styling and building closets that make sense for real life — not just social media. I love showing women that style doesn’t depend on having a huge budget or following every trend, but on understanding what makes them feel powerful and beautiful.
What I’m most proud of is the community that has formed around the brand. My customers aren’t just shoppers — they’re women who show up for themselves, celebrate one another, and trust me to be part of their transformation. Seeing someone walk out of the boutique with a different level of confidence is the best reward.
What sets me apart is that I genuinely care about how my clients feel, not just how they look. I take time to connect with them, understand their lifestyle, and create a personalized experience from the moment they walk in. My goal isn’t just to sell clothes — it’s to help every woman feel like the best version of herself.
Fashion should feel exciting, not overwhelming — and that’s what I bring to every styling session and collection drop
Any advice for finding a mentor or networking in general?
One thing I’ve learned is that networking doesn’t have to be formal or intimidating — it can be as simple as starting genuine conversations with people who inspire you. I love connecting with other entrepreneurs, creators, and women in business, whether it’s through local events, collaborations, or even social media. Some of the best connections I’ve made started with a simple DM or a casual chat at a boutique or coffee shop.
My advice would be: don’t be afraid to ask questions, show interest, and put yourself in the right rooms. A mentor doesn’t always have to be someone “official” , sometimes it’s someone a few steps ahead of you who’s willing to share what they’ve learned. Surround yourself with people who support your growth and celebrate your wins.
What has worked well for me is showing up consistently and building relationships that feel authentic. When you lead with kindness, collaboration, and confidence, the right people naturally find their way into your circle
Contact Info:
- Website: https://Www.bytartan.com
- Instagram: @bytartan
