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Rising Stars: Meet Anna Vickers of Keller, Texas

Today we’d like to introduce you to Anna Vickers.

Hi Anna, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I have been a makeup artist for over 10 years and during 2020 I had lost all of my clients due to covid 19 shutdowns and my husband, being the entrepreneur that he is, suggested that I look into making my own cosmetics! I had all the free time to figure it out! I started with false lashes and then it grew from there! Today, I am still a working makeup artist for special clients and I have even worked with tv professionals and have had my products on major networks like Amazon Prime, Apple TV and CBS. in 2025 I have joined the online boutique platform FashionGo and I sell wholesale to all over the US.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Some major struggles would absolutely be that I am also a full time mom and wife. Owning your own business where you have to stay up late talking and working with people overseas can be very exhausting! Also, a big struggle is being told no, and getting turned down from boutiques and spas.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in clean, (mostly) Hypoallergenic, cruelty free products! I have a lot of allergies and I have sensitive skin. I pride myself on how I can still make clean products that aren’t bad for you and still be sparkly and fun to play with! I am able to communicate with my overseas manufacturers to adjust my products to ensure a good, quality product that I can trust!

Can you talk to us about how you think about risk?
I have taken major risks by starting my own business without having a large platform to begin with. I was ultimately a “nobody” trying to make something of myself! I pride myself on the fact that I took the leap of faith and started making products I love!

Pricing:

  • Mink Lashes $22
  • Lip Kits $25
  • Lip gloss $15
  • Eyeshadow palettes $35
  • Eye/Lip Liners $12

Contact Info:

Image Credits
Camie Bolin with XO Yours truly photography

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