Today we’d like to introduce you to Derek Baer.
Hi Derek, we’d love for you to start by introducing yourself.
I have been in the fitness industry for 18 years. I started personal training as a side gig in college. Once I finished my undergrad, I decided to get a “real job”. I didn’t last very long. I got right back into fitness and decided to make that my lifetime dedication. I started my master’s in Exercises Science and started teaching boot camps so I could be in front of more people. Those became very popular, and I was getting close to 100 people in my 5:30 am boot camp. I also saw that group training was, by far, the best way to get results and motivate people to attain their goals. I had found CrossFit through and friend and after a few years of experience, I decided to move my boot campers into a facility and start my own gym here in downtown Frisco. It’s been popular and has been the best move of my life!
We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t believe any small business has had a smooth road. Between finances, landlord disputes, lack of family time, never seeing old friends, and much more, it’s been very difficult to say the least. It definitely takes a certain mind and personality to want to trek out on there own and either fall flat on their face or succeed. To me the failures I’ve had make the positives immensely better. The business I’ve created and the friends I’ve made through the gym make everything completely worth it. CrossFit Löwe is home to my family and me; and every member we have. New or old.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Here at CrossFit Löwe, we specialize in functional fitness. We promote functionality and modernization in exercise. We pride ourselves on being a fully scalable program. From professional athletes to sedentary men and women just looking to lose weight, our program can have a life-changing impact. We believe if you have a body, you’re an athlete and you ought to train like one. All you’ve got to do is show up. We utilize barbells, kettlebells, medicine balls, dumbbells, gymnastics, different cardio equipment like rowers ski ergs, bikes. Much more, all with constantly varied high-intensity workouts. I believe our community and our programming sets us apart. Our workout programming gets you results, and the awesome people here give you the accountability and the fun. That’s what keeps you coming back!
What quality or characteristic do you feel is most important to your success?
From a business standpoint, I think my drive and willpower have made me successful. We’ve had some dark moments early on, but I was not going to allow this to fail. Also, the connection I’ve made with many of the people here have made them a real part of my life, and I believe they notice that.
Pricing:
- 2 days a week – $100
- 3 days a week $130
- Unlimited – $160
Contact Info:
- Email: derek@crossfitlowe.com
- Website: www.crossFitlowe.com
- Instagram: @crossfitlowe
Image Credits
Jarel Pelayo
