Today we’d like to introduce you to Eric Aaberg.
Hi Eric, we’d love for you to start by introducing yourself.
My name is Eric Aaberg, and I’m the Founder & Head of Social Strategy for TGR Creative and Eric Aaberg Photography. I graduated from The University of Texas at Dallas with my Bachelor of Science in marketing back in May 2023, and since then have pursued my two businesses full-time.
During my undergraduate experience, I built the brand behind UTD’s award-winning national esports program and also pursued other marketing opportunities, such as being the University’s Mascot, Temoc, as well as the Dallas Cowboys Mascot, Rowdy. I even worked full-time as the Social Media Lead for Complexity, the Dallas Cowboys’ partnered esports team, working with large influencers such as Jordan Fisher and more.
I found a passion for marketing like no other, and after working full-time during my college experience and keeping myself busy with student life. I decided to take that passion and start my own two brands: a GenZ social media & creative agency, TGR Creative, where our motto is “Disrupting Traditional Media,” as well as Eric Aaberg Photography, where I’ve captured hundreds of clients’ senior and graduation portraits, engagement photos, family, and corporate events. In our first 6 months, we’ve landed a few accounts for TGR, including Truman Factory, The Official Candy of Gaming™, as well as a few others in the gaming & esports space. In addition, we’ve brought on 4 additional employees for our social media team, and we’ve partnered with the UT Dallas Naveen Jindal School of Management, bringing on 10 student seniors as project marketing interns working on our Truman Factory account.
More about Eric Aaberg: Eric Aaberg is a social media strategist and genz marketing creative with a track record of success in the industry. With previous work experience at top organizations such as the Dallas Cowboys, Complexity Gaming, Optic Gaming, Evil Geniuses, Discord, Jigsaw Dating, and The University of Texas at Dallas, Eric has helped grow all types of brands through modern-day social media strategy, short-video, and content creation. Eric now has launched his own genz creative & marketing agency, TGR Creative, to help brands disrupt the noise on social media and connect with the genz audience. Eric serves as the Head of Social Strategy & Marketing at TGR Creative, growing a team of young marketing professionals.
A rising expert in social media, personal brand development, marketing, content creation, and TikTok social media management, Eric helps businesses and individuals amplify their online presence and connect with their audience. With a passion for creativity and innovation, Eric is dedicated to helping his clients achieve their goals and stand out in a crowded digital landscape. Follow him on social media at @ItsEricAaberg and visit his website, ericaaberg.com, to learn more.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Absolutely not. I think I definitely have been one who typically picks roads that haven’t been paved yet or explored yet by others, but I enjoy it. I always found myself at any workplace, company, or team trying to solve problems that don’t even exist or are on our “immediate” list; I found myself wanting to make things more efficient or simply, best put, doing something new.
But that “entrepreneurship” road is never smooth. It takes 10 failures to make 1 success, the most important lesson you’ll learn is that a failure really isn’t a failure but instead a step forward and a learning moment. Once you remove the fear of failing, you can accomplish whatever you put your mind towards.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I am a social media strategist, content creator, and creative. I love exploring new mediums to engage with others around the world. My motto is trying to change the standard, break the stigma, and do things in a way that may seem crazy to others – because that’s the point of where modern-day marketing has gotten.
I’d say I’m known by my friends for the crazy passion and work ambition I have. I’m known from my employees by being a very hard-driven team leader (and the one who is always blabbing about the latest TikTok’s on my for-you page), and I’m known from by close friends and family as someone loving and caring for the others around them. Genuinely, in my professional and social lives, I always want to be there for others to help them in any way that I can.
Some of the things I’m most proud of was working on large online gaming communities back in high school over Minecraft for large influencers and YouTubers, that really helped me jump-start my career early. Other things that I’m proud of are starting new initiatives about connecting others together, such as founding the Marketing + Creative Network, a professional circle and network for all marketers/creatives and students (https://mcn.social), as well as #DFWCreators (https://dfwcreators.net), a brand working to put on events to better connect content creators, creatives, and professionals together here in DFW (as well as better educating the larger population about the content creator industry).
What quality or characteristic do you feel is most important to your success?
Out of anything I do for work or personal, the biggest quality and characteristic I would focus on is authenticity. Anything that I do, I want it to be authentic, meaningful, and ethical. Too much of the advertising and marketing industry is done through unethical, misleading, and misinformation practices that do no good to society.
Instead, combining the idea of disrupting traditional media with a form of ethos has become my mantra in any business vertical that I work on. The constant idea of “What can we do to make this badass but also for the better?” is a question our team asks ourselves as we’re working on any project.
If our work isn’t authentic, then we’re not being authentic to ourselves.
Contact Info:
- Website: https://ericaabergphoto.com
- Instagram: https://instagram.com/ericaabergphoto
- Facebook: https://facebook.com/ericaabergphoto
- Linkedin: https://linkedin.com/in/itsericaaberg
- Twitter: https://twitter.com/itsericaaberg
- Youtube: https://youtube.com/@itsericaaberg
- Other: https://tgr.gg
