Today we’d like to introduce you to Jason Sherard.
Hi Jason, so excited to have you with us today. What can you tell us about your story?
I rebranded my line Stripped Underwear into Body by Stripped in April of 2020. We were right in the thick of the pandemic, in lockdown-I was furloughed from my full time job with an unknown return date. This time away from my job gave me time to focus on how I could improve and reinvent my business. I became a student of my business again by watching documentaries, researching beauty lines, and what people needed. I found myself wanting to create lotions, creams, bath bombs, just beauty products in general. Thus, I created Body Butters and Scrubs as well as bath bombs which transformed Stripped Underwear into Body by Stripped. My underwear line (Stripped Underwear) was taking off internationally with Australia’s world renowned DNA Magazine features. A huge moment that I only dreamt of for my business came true. In addition to the underwear taking off, Body by Stripped had introduced the body butters and scrubs which saw instant and continued success.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Personally, it wasn’t a smooth road, if it weren’t for the time off of being furloughed I would not have been able to see the potential of my business until later. I envisioned the brand growing more but I had no direction with how I wanted to make it grow. I didn’t want to just be a underwear brand, I wanted my brand to be more, to be able to touch everyone. The road to this was long, I burned myself out trying to work a full time job, be social, creative, travel and so much more. Nothing was coming together creatively and cohesively for the brand the way I imagined. I planted seeds in 2018-19 with contacting various media outlets for coverage and representation of my brand to only be ignored or met with enormous ad space costs. I want entrepreneurs to know that success is definitely not an overnight thing. You have to continue to planting seeds, it may take years to see your dreams come true for business. Just don’t give up!
Appreciate you sharing that. What else should we know about what you do?
I am an underwear designer, I have men’s underwear in briefs, boxer briefs, and jockstraps. I also hand make natural body butters, scrubs and bath bombs. What sets my business apart from most is that the curated body products are natural shea and cocoa butter with body and skin safe scents.
The scents and creaminess of the butter/scrubs/bombs are what truly won people’s hearts. These scents are unique and smell so good on the skin. This year, I released the Zodiac collection of body butters and scrubs which provides each zodiac sign a scent that is unique to their known liking.
We’d love to hear about how you think about risk taking?
Currently, taking a risk with a new endeavor of Body by Stripped and introducing this fall Beauty by Stripped. I’ve been researching, studying different beauty brands (new and old), to create a cosmetics line. Beauty by Stripped is probably my BIGGEST risk I’m taking. I’m first introducing Lip Gloss and Lip Stains in a variety of colors. Beauty by Stripped will be for everyone who enjoy the beauty world and feeling beautiful. This is what my brand stands for altogether…Stripped for me means being able to be stripped down to what makes you feel confident, happy, bold, sexy, and fierce.
Pricing:
- $25.00 jockstraps
- $13.00 body butter
- $15.00 body scrub
- $20.00 boxer briefs
- $18.00 briefs
Contact Info:
- Email: admin@strippedunderwear.com
- Website: www.bodybystripped.com
- Instagram: www.instagram.com/bodybystripped_
Image Credits:
@howelldesigns
@itwasntjeff
@yonettelyzdgz
@nextlevelwnate
