Today we’d like to introduce you to Jaye Booker.
Hi Jaye , so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I didn’t start with a grand master plan. I started as a creative mind navigating corporate leadership while quietly building something of my own on the side. I spent years in leadership roles, managing teams, processes, and high expectations—learning strategy, structure, and what it really takes to run something sustainably. At the same time, I was creating after hours, turning ideas into designs, projects, and small wins that slowly grew into a brand.
Balancing corporate leadership and entrepreneurship taught me a lot—especially what burnout looks like when you’re successful on paper but creatively unfulfilled. I realized that while I was good at leading within organizations, my real strength was helping people make sense of their ideas, build confidence, and create systems that actually work for how they think and live.
What began as side work evolved into branding, consulting, and community-building rooted in honesty and accessibility. I wasn’t just designing visuals—I was helping overwhelmed creatives and entrepreneurs move from chaos to clarity, because that’s exactly what I was doing in my own life.
Eventually, I made the transition from corporate leadership into entrepreneurship full time, bringing both worlds with me.
Today, my work blends structure with creativity, strategy with self-trust, and growth without glorifying hustle culture. My journey hasn’t been about overnight success—it’s been about intentional growth, alignment, and creating spaces where people feel seen, supported, and empowered to build in a way that feels sustainable and true to who they are.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Building a brand while working is tough. But the transition to full time entrepreneurship is where the real work is. One challenge I had to unlearn was the “hustle” culture. I had to learn that growth isn’t fast, overnight and looks different for everyone. It’s important to take breaks, give yourself some grace, and remember, as I always say “Results May Vary”.
As a creative and neurodivergent entrepreneur, I also had to build systems that worked for how my brain functions, not how business is “supposed” to be done. That took time, trial and error, and a lot of grace. Imposter syndrome is real, and I often questioned myself on whether or not I was making the right decision. Which is completely normal, however I have a great support system and reminders that this is what I was meant for.
My husband, close friends and clients have all confirmed that this is what I was meant to do.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work sits at the intersection of creativity, strategy, and real life. I run Polished Design Studio which is my creative branding, apparel and consulting business that supports entrepreneurs, creatives, and organizations who feel overwhelmed, stuck, or unsure how to move forward. I specialize in helping people move from chaos to clarity through branding, creative strategy, systems, and community-based support.
What I’m known for is being honest, practical, and human. I don’t sell hustle culture or overnight success. I help people build brands and businesses that actually work for how they think, live, and lead. With a background in corporate leadership and lived experience as a neurodivergent creative, I blend structure with creativity in a way that feels accessible and sustainable.
What sets my brand apart is the focus on alignment over aesthetics. I approach branding like therapy for your business—simplifying what’s overwhelming and creating clarity without forcing people into boxes. Brand-wise, I’m most proud of the trust and community that’s grown around my work. People come not just for services, but because they feel seen, supported, and confident moving forward.
What I want readers to know is that you don’t have to sacrifice yourself to build something meaningful. My brand exists to prove that success can be intentional, honest, and sustainable.
In addition to my for-profit work, I’m also the founder of EDGE (Empowering Different Gifts in Entrepreneurship), a nonprofit created to support creatives and entrepreneurs—especially those who are neurodivergent or building without traditional access—through education, mentorship, and community. EDGE represents the impact side of my work and reflects my commitment to building access and sustainability beyond individual services.
Are there any important lessons you’ve learned that you can share with us?
Your vision is not a group project. Most people won’t fully see or understand the effort behind what you’re building—and that’s okay. As long as you’re aligned with your purpose, that’s what matters most. Often, your target audience isn’t your inner circle, especially if you’re the first in your family or community to take this path.
The vision was given to you for a reason, and every time you try to abandon it, you’ll be reminded why it chose you. Embrace your gifts, protect them, and stop gatekeeping what comes naturally to you. The people who are meant to get it, will. Stay true to yourself, avoid comparison, and build in a way that works for you—because results may vary.
Contact Info:
- Website: https://bio.site/heyvasha
- Instagram: @avibecalledjaye
- Facebook: https://www.facebook.com/jayebooker
- LinkedIn: https://www.linkedin.com/in/jayebooker
- Youtube: https://www.youtube.com/@TheMindofJaye
- Other: https://www.polisheddesign.studio
