Today we’d like to introduce you to John C.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
How I started Liquid Radio was kind of an evolution. I became a fan of electronic music and industrial in my younger teens thanks to a late night live broadcast from a Dallas nightclub and DJ known as “Wild Bill Stanley”. I was also interested in messing around with electronics. Over time my electronic skills improved and more music impressions came along like Greg Comstock of Minneapolis, Alan Freed / Beat Radio of Minneapolis, DJ Merritt of Dallas, even some influence from a few folks in the undeeground scene in Los Angeles. Over my lifetime, I have primarily resided in Minnesota and Texas. I had started Liquid Radio in 1999 from my residence at the time in Mankato, Minnesota then later moved it to Cloquet and Duluth, Minnesota where it was based for 13 years. In 2016 I had moved back to Dallas and had brought the radio station with me.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There’s always been struggles, up and downtimes, frustration etc… I just roll with whatever comes my way. The biggest struggle is predicting on how an audience will react, negatively or positively. But the lesson I’ve learned over the years is not to take it personal. I try not to be appologenic if the audience has a negative reaction and I always state, “Take if for what it’s worth to you”. The interesting thing is, they always come back.
Can you tell our readers more about what you do and what you think sets you apart from others?
My drive to do what I do changes constantly. It could be premiering new music. It could be trying out new technical methods as far as broadcasting. I don’t make much money doing this. In fact a lot of the money to fund this comes from my own pocket and I do actally have a day job. What I’m most proud of I guess is that what I do has been some influence and the fact that I’ve been doing it for 26 years so far. What sets it apart from others is that I don’t try to compare it with others.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
The biggest risk in this field is the FCC. There’s a lot of regulation as far as broadcasting and with broadcasting there can also be a lot of competition which can and will use regulations against you. Because of that, it’s somewhat of a political game and figuring out likelieness of who’s intention is what.
Contact Info:
- Website: http://www.liquidradioonline.com
- Facebook: http://www.facebook.com/liquidradio
- Youtube: https://www.youtube.com/@LiquidRadio
- Soundcloud: https://soundcloud.com/liquidradious
