Today we’d like to introduce you to Marcos and Susana Herrera.
Hi Marcos and Susana, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
CPR Roofing and General Contractors officially began in January of 2023, but the foundation was laid years before that. Prior to starting CPR, I worked for one of the largest roofing companies in the industry, where I was mentored by seasoned professionals and learned the trade from the ground up. Those years gave me both technical knowledge and a firsthand look at how large operations function.
Entrepreneurship has always been in my DNA, so eventually I made the decision to take a leap of faith. I partnered with a close friend and business partner, and together we launched CPR Roofing and General Contractors. Almost immediately, we were tested—in early December of that same year, a major storm hit Rockwall, Texas, dropping over an inch and a half of hail. That storm became our first real proving ground and helped us get traction early on.
From there, the company grew steadily. At our peak, we had roughly 22 full-time and part-time sales representatives and project managers working across the DFW area, many of whom were going door-to-door helping homeowners navigate the insurance process. It was a period of rapid growth, learning, and constant adjustment.
In late Q3 of 2025, my business partner decided to step away to start a company of his own. While it was a major transition, it also became a turning point. That’s when I brought my wife into the business as a partner. She brings a completely different—but incredibly valuable—skill set to the table, particularly in marketing, operations, and organization. Her involvement helped stabilize and refocus the company, and today CPR Roofing is truly a family-owned and operated business.
Looking back, the journey hasn’t been linear, but every phase—from mentorship, to rapid growth, to restructuring—has shaped who we are today. We’re proud of how far we’ve come and excited about what’s ahead!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, and that’s something we’ve come to embrace. Like most construction businesses—especially in roofing—there have been real challenges at every stage.
One of the earliest struggles was rapid growth. We scaled quickly and at one point had around 22 full-time and part-time sales representatives and project managers working across the DFW area. While that growth created opportunity, it also brought challenges with consistency, training, quality control, and maintaining the culture and values we wanted CPR Roofing to stand for. We learned that growth for the sake of growth isn’t always sustainable.
A major turning point came when my original business partner decided to step away. That transition forced us to slow down, reassess, and rebuild the business in a more intentional way. Today, CPR Roofing is run solely by my wife and me. We no longer have sales teams or project managers in the field, and that decision was very deliberate.
Our focus shifted from sending large teams door-to-door to building relationships organically. I’m now the one out in the field, meeting homeowners face-to-face, knocking doors, inspecting roofs, and walking clients through the process personally. My wife runs everything behind the scenes—marketing, operations, scheduling, and systems—making sure the business stays organized and efficient.
The roofing industry itself is unpredictable, with weather patterns, insurance timelines, and cash flow always in play. But operating as a lean, family-run company has given us more control, better communication, and stronger trust with our clients. The road hasn’t been easy, but these challenges helped us redefine success—not as rapid expansion, but as building a business that’s sustainable, personal, and rooted in integrity.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At CPR Roofing & General Contractors, we specialize in residential roofing, repairs, and storm-related restoration. What we’re most known for, however, goes beyond the work itself — it’s how we treat people.
My husband, Marcos, leads our projects and is deeply committed to honesty and customer service. He approaches every homeowner as if they were a close friend, taking the time to listen, explain options, and help them make the best decision for their home. For us, it’s not always about making a sale — it’s about doing what’s right for the customer, their needs, and their budget.
Since I joined the business to help market and grow the company, we’ve also made it a priority to stay actively involved in our community. Giving back is important to us, whether it’s through toy drives, school partnerships, or supporting local community events. We believe being a local business means showing up, not just for projects, but for the people who live here.
What sets us apart is that we lead with integrity and heart. We combine quality workmanship with genuine care, treating every home as if it were our own and every customer like family. That commitment — to both our clients and our community — is what we are most proud of.
So maybe we end on discussing what matters most to you and why?
What matters most to us is trust and doing right by people. When a homeowner calls us, it’s usually during a stressful time — after a storm, a leak, or unexpected damage. We take that responsibility seriously. We want every customer to feel heard, informed, and confident that we are giving them honest guidance, even if that means recommending a smaller repair instead of a full replacement.
Family and community also matter deeply to me. My wife and I are building CPR Roofing & General Contractors not just as a business, but as a way to support the community we live in. Giving back through local schools, toy drives, and community events is important to us because this is home — and we believe local businesses should show up for their neighbors.
At the end of the day, what matters most is integrity. If I can help someone protect their home, stay within their budget, and feel taken care of, then I’ve done my job. Building long-term relationships and being someone people trust is far more important to me.
Contact Info:
- Website: https://www.cprroofinggc.com/
- Instagram: https://www.instagram.com/cpr_roofingllc
- Facebook: https://www.facebook.com/profile.php?id=61579782754559
- Other: https://www.bbb.org/us/tx/farmers-branch/profile/general-contractor/cpr-roofing-and-general-contractors-llc-0875-91351317
Image Credits
The professional photos were taking by https://www.instagram.com/celinagomezweddings
Her name is Celina Gomez and she is great!!
