Today we’d like to introduce you to Shelby Cummings.
Hi Shelby, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I launched my digital product-based business, SB Creative & Co. in January of 2023. Anyone that knows me knows that I am a planner, and I love writing. So, I wanted to create a business that was a reflection of things I love and a great representation of me, thus SB Creative & Co. was born. I have a line of digital planners, digital affirmation journals, digital gratitude journals, and blank digital journals available. They are housed in my Esty store and available online now!
Designing my own digital products came about because I didn’t see any digital products that I absolutely loved or that I felt were me. I think there were great digital products out there but nothing that I genuinely liked or connected with. So, I decided to create some that were a reflection of me, and I’m so excited to share them with the world.
I worked on this line of digital products for months on months and went back and forth on whether I was going to release them or not. I finally decided that I owed it to myself to bet on myself and share my creativity with the world. Each digital product was custom-made by me. I am extremely happy and proud of the line I have created and how it has come to life.
I really hope anyone who purchases from my Etsy shop enjoys the digital product they’ve purchased and that it brings them joy. I’m excited to continue to design more digital products and expand as time goes on.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I would say no, but only because I almost let doubt keep me from launching SB Creative & Co. The biggest struggle I’ve had was procrastinating out of fear that my products weren’t good enough and that I was entering a saturated market. I always tell my friends that their gifts will make room for them, no matter if the market is saturated or not so I couldn’t be a hypocrite. My other struggles were being consistent and staying on deadline. I would have phases where I was consistent in creating products but would fall off. I also pushed my deadline to launch like 3 times. However, I made a promise to myself that I would see this through, be consistent, and launch — and that’s exactly what I did.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a corporate professional that specializes in digital strategy, content marketing, and SEO. I love creating a plan that helps organizations meet their marketing objectives to create loyal fans.
I’m most proud of my work ethic and my ability to build genuine relationships with internal team members and clients. I take pride in delivering exceptional service and bringing value to every situation and relationship I’m in. What sets me apart from others is my positive attitude, willingness to jump in on tasks, and analytical mindset. I guarantee you’ll never forget me if you ever meet me.
Can you share something surprising about yourself?
I think people would be surprised to know that I am such a busybody. It’s hard for me to stay on one topic for too long when talking to friends or family or sit still for too long. I’m usually always talking, moving, thinking, and plotting. My brain is like a computer tab with a million open tabs at a time.
Pricing:
- Digital Planners: $25
- Digital Journals: $10
Contact Info:
- Website: https://sbcreativeandco.etsy.com
- Instagram: https://www.instagram.com/shelbybrenna_/
- Other: https://shelbybrenna.com/
Image Credits
Rosita Palm Photography
