Today we’d like to introduce you to Zorric Sia.
Hi Zorric, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I didn’t start out thinking I’d be a podcast producer. I started out as an engineer.
For over 20 years, I built and managed enterprise networks the kind of infrastructure that keeps large organizations running without anyone noticing. It was technical, demanding work, and I was good at it. I still do it today as a Network Manager at a publicly traded company. But somewhere along the way, I realized that solving technical problems wasn’t the only thing that drove me. I wanted to build something of my own.
Hello Studios came from a genuine belief that everyday people entrepreneurs, advocates, community leaders have stories worth telling, and most of them don’t have access to the tools or the team to tell them well. So I built that team. I built that space. Right here in Dallas.
It wasn’t easy doing both. Running a studio while managing an enterprise network isn’t a typical combination. But the discipline I learned as an engineer the systems thinking, the attention to detail, the need to get it right- translated directly into how I run Hello Studios.
And now I’m taking that same instinct into something new. I’m developing Hello Engine, an AI-powered platform designed to
help podcast studios and creators manage their entire operation smarter. It’s personal because it was born out of problems I lived every day running the studio.
My story is still being written. But at the core of it is this: I’ve always been a builder. The medium has just changed.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth? Not even close. And I think anyone who tells you entrepreneurship has been smooth is either leaving something out or hasn’t been at it long enough.
The first real challenge was identity. When you’ve spent two decades being “the network engineer,” stepping into the role of creative agency founder feels uncomfortable. There’s an internal voice that asks who are you to do this? I had to learn to quiet that voice and trust that the same skills that made me good at engineering could make me good at building a business.
Then there’s the balancing act. I’m not a former engineer. I’m a current one. I still show up every day as a Network Manager at a publicly traded company, and then I show up for Hello Studios. That means nights, weekends, early mornings. There were seasons where I questioned whether I was spreading myself too thin whether I was doing two things adequately instead of one thing excellently. That tension is real and it doesn’t fully go away.
Building a client base from scratch was humbling. Early on, you’re making calls that don’t get returned, sending proposals that go quiet, and wondering if the vision in your head will ever match the reality in front of you. There were moments of real doubt.
And then there’s the operational side: managing a team, navigating leases, building systems, chasing payments, all while trying to deliver great work for clients. Nobody hands you a manual for that.
But honestly? The struggles shaped the studio. They shaped me. Every obstacle forced me to get more resourceful, more strategic, and more clear about why I was doing this in the first place.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Hello Studios is a full-service podcast production and content strategy agency based in Dallas, Texas. In plain terms, we help organizations find their voice and make sure the world hears it.
We work with enterprise companies, associations, nonprofits, and B2B brands across the full production lifecycle: strategy, recording, editing, show notes, social content, YouTube optimization, and distribution. We don’t just deliver audio files. We build content engines.
What sets us apart is the combination of things you don’t usually find together. Our Federal Vendor, NMSDC MBE, and NCTRCA certifications make us a strong fit for organizations with supplier diversity mandates. My background in enterprise network engineering means I approach every client workflow the way an engineer would, with systems thinking, precision, and scalability in mind. And our roster reflects our values; shows like Got HER Back, B The Way Forward, and The Best Friend Project aren’t just client accounts; they’re movements we get to be part of.
What I’m most proud of is what Hello Studios represents in Dallas certified, enterprise-ready production studio that can compete at any level.
If your organization has a story worth telling and needs a partner who brings both creative instinct and operational discipline to the table, that’s exactly what we built Hello Studios to be.
Is there any advice you’d like to share with our readers who might just be starting out?
Start before you’re ready. Seriously. I spent a lot of time feeling like I needed one more credential, one more connection, one more piece of the puzzle before I could really begin. That’s a trap. Clarity comes from doing, not from waiting.
Know your worth early. One of the biggest mistakes I made starting out was underpricing my services because I was afraid to lose the business. What I didn’t realize was that underpricing attracts the wrong clients and trains the market to undervalue what you do. Charge what your work is actually worth even when it’s uncomfortable.
Build systems from day one. Whether it’s how you onboard clients, how you deliver work, or how you track your finances if it lives only in your head, it’s a liability. Document everything. Engineer your business like you’d engineer anything else that needs to run reliably.
And find your people. Entrepreneurship can be incredibly isolating, especially when you’re also holding down a career or raising a family. The people around you who believe in the vision before there’s much to show for it those relationships are everything.
The thing I wish I had known? That it was going to take longer than I thought and be harder than I expected and that it would still be worth it. If I had known that upfront, I would have been more patient with myself and less rattled by the slow seasons.
Trust the process. Trust your instincts. And keep building.
Pricing:
- 250 recording
- 250 editing
Contact Info:
- Website: https://www.iamhellostudios.com/
- Instagram: iamhellostudios
- LinkedIn: https://www.linkedin.com/company/70377846
- Youtube: https://www.youtube.com/@iamhellostudios
- Other: https://helloengine.io/
