We’re looking forward to introducing you to Shreena Shah. Check out our conversation below.
Shreena, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do the first 90 minutes of your day look like?
My mornings are a ceremony of balance. I send my daughter to school, then step into my own space: herbal water in hand, meditation to reset, journaling to release, and a book or agenda to spark ideas. Those 90 minutes are where I shift from mother to mogul, from quiet reflection to bold creation. By the time the day starts, I’m already centered, fierce, and ready to build empires.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Shreena Shah — mom, entrepreneur, and founder of Sinful Temptations, a boutique brand that turns vegetarian grazing tables and desserts into jaw-dropping experiences. My brand is all about bold flavors, luxe aesthetics, and storytelling through food. Inspired by my Kenyan roots, Indian upbringing, and American journey, I bring a fusion that feels both familiar and daring. What makes Sinful Temptations special is that everything is crafted in-house — from artisan cheeses and dips to desserts that are anything but ordinary. Right now, I’m focused on curating unforgettable events in Dallas–Fort Worth and also building a second venture, which we will announce as the right time comes. At the core, what I do is about creating experiences that feel indulgent, playful, and one-of-a-kind.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was a girl who believed flavors could be magic — mixing spices in my grandmother’s kitchen in Kenya, inventing desserts with my mother, and scribbling dreams into notebooks when no one was looking. I was barefoot, curious, unfiltered, and fearless — led by instinct, not rules. I was bold, unfiltered, and restless, never fitting neatly into one box. That girl never really left; she just wears sharper heels and builds empires now — creating experiences and brands that refuse to play safe, fusing worlds together one daring creation at a time.
If you could say one kind thing to your younger self, what would it be?
I’d tell her: don’t shrink to fit boxes you were never meant for. Your fire, your flavors, your vision — they will one day be the very things that set you apart, so wear your difference like diamonds. And I’d whisper: trust the girl stirring spices barefoot in Kenya, dreaming in India, and daring in America. She already knows the recipe — the world just hasn’t tasted it yet. Keep going, keep creating — the world will catch up.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What would your closest friends say really matters to you?
My closest friends would say I care most about creating moments that feel unforgettable — whether it’s a table that dazzles, a conversation that lingers, or a life that feels larger than the boxes we’re told to live in. What matters to me is depth, daring, and beauty that doesn’t fade.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What light inside you have you been dimming?
The light I dimmed for too long was my own voice — the audacity that whispered I wasn’t meant for ordinary, but for extraordinary. I muted the part of me that wanted to dream bigger, louder, wilder, and I learned to play smaller, to not be ‘too much.’ But my truth is — I am too much. Too bold, too creative, too daring to follow recipes or rules. That’s who I’ve always been, and the moment I stopped dimming that light, everything in my world began to shift. Now, it’s the very fire that builds everything I create — and I refuse to hide it anymore.
Contact Info:
- Website: https://www.sinfultemptations.net
- Instagram: @sinfultemptation1
- Facebook: @sinfultemptation1
Image Credits
Photo Credits – Toral Mistry Photography
Table Styling – Art Beat Unfolding Creations
