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Story & Lesson Highlights with Alisha Fluker

We’re looking forward to introducing you to Alisha Fluker. Check out our conversation below.

Alisha , so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What is a normal day like for you right now?
My day starts with a workout. I’m working my way up to training for a half marathon. I usually start seeing patients around 9 a.m., and the day pretty much gets away from me after that. In between sessions, I’m juggling admin tasks, meeting with other clinicians, working on marketing, or setting up calls with providers in the area. I’m focused on growing and scaling my practice, so I wear a lot of hats throughout the day.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the owner and founder of Well Dawn Integrative Health, a telepsychiatry practice focused on women’s mental health. We serve clients across Texas, New Mexico, and Washington.
I began my career as a women’s health nurse practitioner and later transitioned into psychiatry after ten years. Women’s health has always been a passion of mine, so it made sense to focus specifically on the mental health needs of women ages 18 to 55. Our mission is simple: to help women restore balance and reclaim peace through compassionate, integrative mental health care.

What makes our practice unique is the way we combine evidence-based medicine with holistic strategies that support both mind and body. I truly enjoy getting to know my patients beyond just their symptoms. I listen because I care and because I am genuinely invested in their mental wellness.
While this is a business I care deeply about, I also believe that God led me here. I see it as my responsibility to be a good steward of the women He sends my way.

I’ve shared this before, but it’s a big part of my story: I was laid off in October 2022. That same day, I launched my website. I don’t think that was a coincidence. At the time, I had a five-year plan and wasn’t planning to go all in right away. But being laid off forced me to sit down and clearly define who we are, who we serve, and the impact I want to make.

Some of my own experiences with healthcare shaped the way I built this practice. Not all of my interactions with clinicians were positive. I often left feeling unheard or dismissed. That’s why I’m committed to creating a space where patients feel seen and respected. Visits are not rushed, and each woman’s preferences are thoughtfully integrated into her care plan. Compassion, empathy, and respect aren’t just buzzwords to us….they’re the values that guide everything we do.

We’ve been growing, which I’m really excited about. This year we added a therapist to the practice and recently hired a practice manager. That allows me to focus more on patient care and continued growth. We also introduced weight management services. We know that concerns about weight can affect mood, sleep, self-esteem, and overall wellness, so it made sense to offer support in that area too. I’ve struggled with maintaining a healthy weight myself, so I can personally relate to the women who come to us for help. I’ve been there.

Amazing, so let’s take a moment to go back in time. What was your earliest memory of feeling powerful?
I worked for a community mental health organization for several years, which I absolutely loved. Early in my career as a psychiatric nurse practitioner, I saw how meaningful and impactful this work could be. I remember seeing a lady for the first time when she was feeling really low. We started her on a medication regimen, and when she came back a month or two later, I barely recognized her. She was smiling, nicely dressed, had more energy, and talked about reconnecting with her family.

That moment stayed with me. It showed me that what I do doesn’t just help the individual, it can shift everything around them too. It felt powerful, and it confirmed for me that I was walking in my purpose.

Was there ever a time you almost gave up?
I love this question because you don’t hear many entrepreneurs in my space talk openly about it. This journey has been extremely hard, and it’s easy to believe you should be growing faster than you are. Around 15 to 18 months in, even with significant growth in my practice, I was still weighing my options and thinking about quitting to go back to a 9-to-5 job.

To be successful it really does cost you something. There has been so much sacrifice, and not just financially. Through it all, I’ve grown closer to God. My faith has been tested in ways I never imagined, but that has also been the anchor that keeps me going.

Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes and no. I do show up as myself in every space, but sometimes it can feel a little forced. I’m naturally introverted and reserved, so I’ve had to push myself to open up and communicate more than I’m used to. Growing my practice means a lot of networking, and that side of things doesn’t always come easily to me.

Okay, we’ve made it essentially to the end. One last question before you go. What do you think people will most misunderstand about your legacy?
People might assume it’s been easy for me because once I set a goal, I usually achieve it. But nothing about this journey has been easy. I started my career as a teenage single mom and became an LPN (or LVN, depending on your state). From there, I worked my way up to a doctoral degree with multiple certifications.

I’ve had to work harder, study longer, and juggle several jobs at the same time just to keep moving forward. What really sets me apart is my work ethic. Once I have my eye on something, I stay focused and I don’t stop until I get there.

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Shot By Math Photography

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