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Story & Lesson Highlights with Eric Tucker II of Down Town-West End

Eric Tucker II shared their story and experiences with us recently and you can find our conversation below.

Good morning Eric, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are all about setting the tone. I start by waking up and taking care of my daily hygiene, then I spend time in the Word and in prayer to get my heart and mind aligned. I have some quality one-on-one time with my wife, and then I iron my family’s clothes for the day so everyone’s ready to go. It’s a mix of spiritual grounding, connection, and serving my family before the busyness begins.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Eric, owner of Quality Cutz at 90 Degrees in Downtown Dallas–West End. I combine precision, style, and genuine connection to give every client more than just a haircut—I give them confidence. Quality Cutz is a space where conversation flows, community grows, and people leave looking sharp and feeling even sharper. Beyond the chair, I’m passionate about mentorship and leading a men’s discipleship group, blending skill, service, and purpose in everything I do.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What relationship most shaped how you see yourself?
The relationship that has most shaped how I see myself is my marriage. My wife has taught me so much—not just about love, but about service. Being her husband has shown me the importance of putting someone else’s needs before my own, listening with patience, and supporting her dreams as much as my own. Learning how to serve her daily has helped me grow into a better man, not only in our marriage but in every other area of my life.

If you could say one kind thing to your younger self, what would it be?
If I could tell my younger self one kind thing, it would be, “Give yourself grace. You don’t have to have it all figured out right away—just stay faithful, keep learning, and trust that God’s timing is perfect.”

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
One of the biggest lies in the barbering industry is that it’s all about the cut. Skill is important, but real success comes from how you treat people. Another lie is that you have to follow every trend to stay relevant—when in reality, authenticity and consistency build a stronger brand than chasing what’s “hot” for the moment. Lastly, there’s this idea that the grind has to come at the expense of balance, but I’ve learned that taking care of yourself and your relationships actually makes you better behind the chair.

Okay, so before we go, let’s tackle one more area. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I think my customers would miss the experience more than anything—the conversations, the laughs, the way I make them feel seen and valued. A great cut is expected, but it’s the connection, consistency, and care that keep people coming back.

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Eric Tucker

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