Heather Hall shared their story and experiences with us recently and you can find our conversation below.
Hi Heather, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Who are you learning from right now?
I have worked with Ashley Freehan as my business coach for several years, and her guidance has been transformative. She leads a program called The Purpose Gathering, which is designed for moms who are also entrepreneurs. What sets her approach apart is that it’s not solely about business growth; it’s about weaving together faith, family, and purpose to create a sustainable business without compromising what matters most.
Her coaching blends practical strategy with spiritual encouragement, helping me slow down and approach my work with clarity and confidence. It has equipped me with the tools to grow my business while also keeping family and faith a central priority.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Heather Hall, a Dallas-based motherhood photographer with a passion for creating timeless, light-filled portraits that celebrate the beauty of family. At the heart of my work is the belief that photographs should allow families to see the perfect in-between moments.
As a mom of three, I know firsthand that life rarely goes as planned. A few weeks ago, I dreamed up an idyllic park picnic with my children — only to have the day filled with sibling squabbles and chaos. And yet, in the midst of it all, there were perfect moments: the way my daughter slipped her hand into mine as we carried things to the park, the laughter that broke out as my son shared a silly story. Those fleeting details are what stay with me, and they’re what I seek to capture for the families I serve.
I don’t just photograph the posed moments (though I adore a classic portrait); I also look for the quiet, fleeting expressions that hold the truest kind of perfection — a genuine smile, a child’s hand reaching for yours, a burst of laughter, or the tender connection between a mother and her child. Even in the chaos of family life, there is beauty worth remembering.
My brand is built on offering families a luxury portrait experience from start to finish — guiding them through styling, preparation, and creating artwork they’ll treasure for generations. Ultimately, my goal is to give mothers something lasting to hold onto: portraits that remind them, in the midst of the busy and the everyday, this is what matters — and yes, it is perfect.
Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
My family taught me the most about work. My grandfather owned an electrical engineering firm and worked well into his 80s. My cousin once shared that, even in his final moments at the hospital, he asked for some of his work to be brought to him — not out of stress, but because he genuinely loved what he did. As an electrical engineer, he designed highway lighting and was deeply passionate about creating safer roads.
That same drive carried through to my dad, a tax accountant, who applied his deep knowledge of the tax code with a relentless commitment to excellence. My mom, a nurse, cared so deeply for her patients that she often called the hospital after her shifts to check on them.
I believe this legacy of dedication was passed down to me. Their example taught me that true work ethic isn’t just about effort; it’s about passion, purpose, and caring deeply about the impact you leave behind.
What fear has held you back the most in your life?
For me, failure was something I tried to avoid at all costs until I realized it was also the very thing holding me back. A business coach once encouraged me to “fail faster,” reminding me that each misstep is actually progress. That shift helped me see failure not as an ending, but as a stepping stone to growth.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Where are smart people getting it totally wrong today?
I think a lot of smart people are getting caught in the trap of constant hustling—believing that if they can just optimize every moment, they’ll be more successful.
In the early days of my business, I thought the same way: If I can just be more efficient, then I’ll have more time. I’d listen to business podcasts while editing, or squeeze in some photography education while waiting in the carpool line. On the surface, it seemed smart. But one day, I realized my brain never had any downtime. No quiet. No stillness. And it was costing me both my wellbeing and my creativity.
What I’ve learned is that those “empty” moments—the pauses, the slow times—are actually where creativity thrives. Rest isn’t wasted time; it’s fuel. When we allow silence, we give our minds space to breathe, to dream, to notice.
I try now to be intentional about protecting that space, though I’ll admit—it’s hard to break the habit of double-duty living. But I’ve come to believe the smartest thing we can do is sometimes nothing at all.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I’m in nature, surrounded by family. This past weekend, we traveled to Big Sur, and my husband and I sat on the beach while our kids ran and played around us. It was so peaceful—the rhythm of the waves rolling in, mixed with the sound of their laughter drifting across the shore.
At one point, my daughter looked out at the ocean and said, “Can you believe God made all of this for us?” It stopped me in my tracks. Her words were such a sweet reminder of the beauty and generosity of God’s creation—and how easy it is to overlook that in our everyday rush.
For me, peace looks like slowing down enough to notice both the vastness of the ocean and the simple gifts of family right beside me.
Contact Info:
- Yelp: https://www.yelp.com/biz/heather-hall-photography-dallas
- Other: My facebook group for moms: https://www.facebook.com/groups/390613737004866/
Image Credits
Heather Hall Photography
