We recently had the chance to connect with Keith Coleman Jr. and have shared our conversation below.
Keith, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are all about setting the tone for high performance, mentally, physically, and strategically. I usually wake up around 4:30 to 5:00 a.m., hit the gym to train both discipline and focus, then spend 15–20 minutes reflecting, planning, and reviewing my goals for the day.
I believe the way you start your morning determines how you handle everything else. Before I touch my phone or emails, I make sure my mind and energy are calibrated, that means quiet time, gratitude, and a quick mental audit of what deserves my attention. By the time most people are waking up, I’ve already built momentum and clarity, which is key in business and life.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Keith Lamont Coleman Jr., and I’m a performance-driven insurance professional and entrepreneur based in Frisco, Texas. I help individuals and families protect what matters most through tailored financial and insurance strategies, while also mentoring new agents to master the psychology of sales and self-discipline.
What makes my story unique is how it’s built on transformation and resilience. I didn’t come from a background of connections or privilege, I built my foundation through relentless self-education, structure, and consistency. Every milestone I’ve reached came from a mix of mental toughness, discipline, and vision.
Today, I’m scaling my brand, Sales Mastery 3, which focuses on elevating the next generation of insurance professionals through psychological communication frameworks, mindset training, and real-world performance strategy. Beyond business, my goal is to help people unlock independence, financially, mentally, and emotionally, by showing what’s possible through focus and faith.
Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
The part of me that needs to constantly be in survival mode has served its purpose and now has to be released. I grew up believing that if I didn’t stay two steps ahead, everything would fall apart, that mindset built my work ethic, my discipline, and my success. But it also kept me guarded. I operated like I was always in a fight that no one else could see.
Over the past few years, I’ve realized that survival and growth can’t coexist forever. The same toughness that protected me started keeping out peace, connection, and rest, the things I was really working so hard to earn. I’m learning to let go of the part of me that only trusts struggle and to make space for ease, collaboration, and real emotional stability. That’s how I move forward now — not just grinding harder, but growing deeper.
What did suffering teach you that success never could?
Suffering taught me the kind of self-awareness that success never could. Success can make you feel powerful, but suffering strips everything away until you see who you really are without the titles, the money, or the recognition.
I went through periods in my life where I felt completely misunderstood, at home, in school, and even in relationships. I had to build myself from scratch, emotionally and mentally. That pain forced me to develop emotional discipline, empathy, and vision. It taught me that strength isn’t about control, it’s about staying grounded when everything around you is unstable.
When I finally started finding success, I realized that my suffering had already given me what I needed most: character, patience, and an understanding of people. Success can give you comfort, but pain teaches you wisdom. And that wisdom is what allows you to sustain peace long after the wins stop feeling new.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Whom do you admire for their character, not their power?
I admire Kobe Bryant for his character more than anything else. What made Kobe different wasn’t just his skill, it was his mindset. He was obsessed with growth, discipline, and mastering his craft at a level that demanded complete accountability. That mindset went beyond basketball; it was about who he became in the process.
I connected with Kobe because he showed that greatness isn’t loud, it’s built in silence when no one’s watching. He carried himself with a mix of humility and intensity that I try to live by in my own life. Even after retirement, he reinvented himself as a storyteller, a father, and a mentor. That’s the kind of man I want to be, one who evolves, gives back, and still chases purpose long after the applause fades.
Kobe taught me that true strength isn’t about dominance; it’s about discipline, grace, and the ability to keep showing up even when no one believes you will. That’s character, and that’s why I admire him.
Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Absolutely. I’ve learned that real discipline begins when no one is watching. When you stop chasing validation and start chasing mastery, your work becomes a reflection of who you are — not what people think of you.
I’ve had seasons where no one clapped, no one believed in what I was building, and honestly, that’s what shaped me most. It forced me to define my “why.” I give my best not because I expect recognition, but because excellence is how I show respect to myself and my purpose.
Praise fades fast, but character lasts. If my legacy is built in silence, I’m fine with that — because I know the work will speak when it’s time. The goal isn’t to be seen; it’s to become undeniable.
Contact Info:
- Website: https://Thepowellagencyntx.com
- Instagram: https://www.instagram.com/keithcoded?igsh=MTd4Z3Qza2Uxb3lobA==
- Linkedin: https://www.linkedin.com/in/keith-coleman-jr-b47059256?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
