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Story & Lesson Highlights with Kristen McGregory-Hair of Plano/Frisco

Kristen McGregory-Hair shared their story and experiences with us recently and you can find our conversation below.

Kristen, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business? 
Many people conceptualize Physical Therapy as being a service ordered by your doctor when you’re in pain, or after an injury or surgery. It’s viewed as basic training exercises to reduce pain, and get you moving again. Once people feel like they’ve achieved that, then they’ve “graduated” PT.

I feel that is a disservice to the Physical Therapy profession – and to its patients. If you’re waiting until you’re in pain that leaves you limited, or needing surgery, you’re neglecting the power of your body. Or if you wait to see a Physical Therapist until after you’ve had an injury, you’re chasing a reactive approach to healthcare.

I wish more people would take a proactive approach. Not able to get as deep into your squat? A PT can look at your ankle mobility or form to help get you back to your workouts. Or maybe you’ve noticed a little shoulder stiffness in your golf swing, so you’re choosing a hybrid club over your driver. That’s your first sign to be proactive, before it becomes a problem.

I also want people to know that part of your rehab should include loading your body to the level needed to allow you to fully return to sport, hobbies, or activities. If you’re stopping PT just short of that load, don’t be surprised when your back flares up again. You’ve stopped just before your body got strong enough to handle what you love.

My goal is to shift the mindset from waiting for pain to valuing movement as something worth protecting, enhancing, and investing in.

Can you briefly introduce yourself and share what makes you or your brand unique?
I founded Moveology Physical Therapy & Wellness in 2023 with a simple mission: to bring expert, results-driven care directly to you — wherever you move. As a concierge Physical Therapist, I get to break the mold of traditional clinics and create personalized, one-on-one care that meets people where they are — in their homes, on the field, at the office.

One of my favorite parts of this work is helping active individuals reclaim what they thought they’d lost. Like a high school swimmer I worked with last season — convinced she’d have to sit the whole year out due to shoulder pain. We built a program specific to the strokes causing her pain, and just before her district meet, she was back in the pool — stronger, faster, and still training to keep pushing forward.

This year, I’m expanding Moveology into the world that shaped me — dance. As a lifelong dancer and former collegiate performer, I know what it’s like to brace an ankle, push through pain, and be told it’s normal. But dancers are athletes, too — expected to absorb and create massive force without the strength training to support it. Yet, while the conditioning world is finally catching up to what dancers need, the culture is still rooted in tradition — one that too often avoids strength for fear of “bulking up.” My goal is to change that narrative.

Moveology is where precision meets performance — for athletes, dancers, and anyone in between who wants to move with strength, longevity, and purpose.

Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
I learned the most about work — and building a life on your own terms — from my mom.

She went to law school as a single mother while I was still in elementary school. I remember her study sessions with classmates around the kitchen table, and how she’d tuck me in for bed before heading to her desk to study late into the night. Even then, I saw her drive — and I saw what it looked like for a woman to create her own path.

In those early years of her career, she worked long hours for other law firms. But I watched her vision shift. She wanted more control, more flexibility, and a deeper connection to the people she served. So she started her own firm — not the traditional way, but her way. She worked from home and traveled to her clients, offering them support on their terms. And in doing so, she built a business that gave her more time with me, and more impact on those she helped.

I didn’t realize it at the time, but that blueprint was being imprinted on me.

It took years of working in traditional clinics before I decided to follow that same pull. To create something of my own. To prioritize personal connection. To meet people where they are — literally and figuratively — and help them move forward in their lives with strength and intention.

My mom passed away six years ago, before I ever opened the doors to Moveology. But in every house call I make, every relationship I build, and every patient I help on their own terms, I feel her influence.

Turns out, I’d been learning how to do this all along.

What fear has held you back the most in your life?
I’ve always been fiercely independent — someone who sets goals, sees life in stages, and doesn’t stop until I’ve checked the box. But with that comes the fear I’ve wrestled with the most: that success doesn’t count unless it looks perfect.

It’s a mindset I’ve had since I was a kid. Driven, high-achieving, but incredibly hard on myself — especially when things didn’t go exactly as planned. Even now, that perfectionism shows up in my business in ways that slows me down: overthinking, hesitating to launch something unless it feels flawless, doubting the value of progress unless it hits some ideal version of success.

And I see that same fear reflected in so many of my patients.

Whether it’s an injured runner worried she’ll never hit her old pace, or a dancer afraid she won’t make it back on stage — the pressure to return not just to function, but to perfection, is real. Especially for people who’ve built an identity around their performance.

What I’ve learned — and continue to learn — is that healing doesn’t follow a perfect timeline. Recovery isn’t linear. And success, in both business and in the body, comes from consistency, grace, and celebrating the small steps along the way.

That’s exactly how I approach care at Moveology. I help patients rebuild their strength and their self-belief. We set goals, track wins, and work through setbacks — not around them. Because getting back to what you love isn’t about being perfect again. It’s about moving forward — with purpose, with support, and with the understanding that progress is enough.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. How do you differentiate between fads and real foundational shifts?
This is such a hot topic for me — especially as someone who grew up as a teenager in the ’90s, flipping through Seventeen magazine like it was a fitness bible. Even back then, I was into movement. I’d bookmark the “workout plans” and try to follow along, believing that if I did exactly what the rail-thin models did, I’d somehow unlock the version of the body I was supposed to have.

Fast forward to now, and the pendulum has swung — the conversation is about strong women, strength training, lifting heavy. And while that shift is empowering, it also comes with a new wave of “this is the way” messaging. Is it Pilates? CrossFit? Weighted vests? Olympic lifting?

We’re still chasing images. Still grasping at routines and fads promising the “right” body, or the fastest transformation — only now, the platform is TikTok instead of print. The problem is, we’re building expectations around curated moments and viral advice. And we’re left trying to plug those snippets into our lives, hoping they’ll be the thing that finally works.

It shows up in Physical Therapy, too. Patients will ask, “Why aren’t we doing what I saw on Instagram?” or “Shouldn’t we be doing more ‘creative’ exercises?” And to be honest, even as a PT with a social media presence, I feel that pressure too — to make rehab catchy, trendy, and constantly different.

But the truth is: healing doesn’t follow trends. Our bodies still need the basics — progressive strength, mobility, rest, consistency. The flashiest tool doesn’t always solve the deeper issue. And while research keeps evolving and our methods are improving, foundational movement and tissue healing still matter most.

The difference between a fad and a foundational shift? One lasts a season. The other supports a lifetime.

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