We recently had the chance to connect with landon stark and have shared our conversation below.
Good morning landon, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is a normal day like for you right now?
A normal day for me is a strange mix of creativity, rehearsal, and real-world magic. I’m based in Dallas, Texas, so my mornings usually start at a local coffee shop where I write new material for my live shows and books. From there, I’ll spend a few hours practicing sleight-of-hand, testing new mentalism ideas, or filming short routines for clients and social media.
Afternoons are when I handle show prep—emailing clients, booking corporate events around Dallas–Fort Worth, organizing props, and building the weird little inventions I use in my shows. In the evenings I’m either performing at a corporate event, a private party, or I’m at home tinkering with new concepts.
It’s a mix of creativity and chaos, but I love it. Every day revolves around creating moments of wonder for people and honestly, that’s the best job in the world.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Landon Stark, and I’m a professional magician and mentalist based in Dallas, Texas. I perform under the name StarkMagic, and my whole mission is to create moments of wonder that feel modern, smart, and a little bit mischievous. I perform at corporate events, private parties, theaters, award shows, charity galas (even a funeral once)—pretty much anywhere in the Dallas–Fort Worth area where people want something unforgettable.
What makes my work unique is that I don’t just perform magic… I write it, build it, and publish it. I’ve released several books for magicians, created limited-edition trading cards, bizarre art projects, and even vintage-style magic booklets (The Deception Engine and The Stark Arts are my bigger titles). I’m a creator at heart, and every show I do blends sleight-of-hand, psychology, storytelling, and humor.
My brand, StarkMagic, is built on the idea that magic should feel personal and impossible—not cheesy or outdated. I want audiences in Dallas to walk away with a sense that they experienced something they’ve never seen before. Right now, I’m working on new live material, expanding my “Magic Book Club,” and designing a new stage show I plan to debut in North Texas in 2026.
Whether I’m performing at a Fortune 500 event downtown or at a private celebration in Highland Park, my goal is always the same: create an extraordinary experience people talk about long after the show ends.
Okay, so here’s a deep one: What relationship most shaped how you see yourself?
The relationship that shaped how I see myself the most is the one I have with my son. Being a dad changed the way I approach magic, creativity, and honestly… life. Kids don’t care about prestige or perfect technique—they care about wonder. They care about how something makes them feel.
That perspective completely rewired the way I perform as a magician. It reminded me that the core of what I do isn’t tricks—it’s connection. Seeing the world through his eyes keeps me curious, playful, and constantly experimenting. It’s pushed me to create shows that aren’t just clever, but meaningful and memorable.
It also keeps me grounded. Before every big show, he’ll peek in and ask what “weird thing” I’m working on now. It’s a reminder that magic isn’t just my career—it’s part of who I am. And that relationship shapes everything I create, publish, and perform under StarkMagic.
What’s something you changed your mind about after failing hard?
I used to believe that every idea had to be perfect before it ever saw the light of day. That mindset held me back for years. I would overthink routines, rewrite scripts endlessly, and hide projects because they didn’t feel “ready.”
Then I failed…spectacularly. I launched a show back in 2013 that I thought was perfectly polished… and it absolutely tanked. Low turnout, bad pacing, jokes that died so hard they needed a funeral. That night taught me something important: perfection doesn’t create growth—iteration does.
Since then, I’ve changed my entire mindset. Now I create fast, experiment often, and push ideas into the world even if they scare me. That’s how StarkMagic grew.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies the magic industry tells itself is that audiences care about “moves.”
They don’t. They care about moments. Yet magicians obsess over the latest sleight, gimmick, or the “real worker”—as if the secret is what makes the magic powerful. It’s not. Connection is.
Another big lie is that magic has to look a certain way, example. top hats, tuxedos, overly serious faces, dramatic music. Meanwhile, modern audiences respond to authenticity, humor, and personality. They want a magician or mentalist who feels human, not a museum exhibit.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What will you regret not doing?
If I ever have a real regret, it’ll be not taking bigger creative swings while I still can.
I’m constantly building new shows, books, and bizarre magic projects, but there’s always that one idea sitting in the background; the one that feels too ambitious, too weird, or too risky to try right now.
I never want to look back and think, “I had something special in my head, and I never put it onstage.”
It also means saying yes to opportunities that stretch me; collaborating with artists I admire and releasing the creative projects I’m tempted to keep private because they feel too personal.
At the end of the day, magic is about taking risks. My regret would be not taking enough of them.
Contact Info:
- Website: https://www.StarkMagic.com
- Instagram: @lstarkmagic
- Youtube: @landonstark4757
