Sara & Mahmoud shared their story and experiences with us recently and you can find our conversation below.
Hi Sara & Mahmoud, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think is misunderstood about your business?
What’s often misunderstood about Roof Raiders & Co. is that we’re “just another roofing company.” We’ve never door-knocked or relied on high-pressure sales. Our business is built entirely on referrals, community involvement, and reputation. We’re a people-first construction company focused on education, advocacy, and equity—guiding homeowners through insurance claims, supplementing when needed, and fighting for fair, maximum payouts while creating real opportunity in a traditionally male-dominated industry.
Can you briefly introduce yourself and share what makes you or your brand unique?
Roof Raiders & Co. was born from a moment that changed everything.
Sara was 40 weeks pregnant—days away from meeting her daughter—when she was laid off. What could have been a breaking point became a defining one. In that moment, Sara knew it was time to reimagine work, family, and what success should really look like. She didn’t want a career that demanded sacrifice at the expense of values. She wanted to build something better.
That’s when she partnered with her husband, Mahmoud—a seasoned expert in roofing supplies with a strong background in sales and customer service. Together, they saw an opportunity to do more than start another construction company. They envisioned a business that delivered exceptional residential and commercial services while redefining how the construction industry operates—here in Texas and beyond.
What began as a leap of faith quickly evolved into a mission.
With Sara’s background in business development and community building, and Mahmoud’s deep industry knowledge, Roof Raiders & Co. was built with intention. From the start, the focus wasn’t just on roofs—it was on people. Sara had seen firsthand how limited flexible, meaningful career options were, especially for women and parents. She refused to build a company that looked like everyone else in an industry known for hard-sell tactics and broken trust.
Instead, Roof Raiders became a movement.
A movement to make blue-collar careers empowering, respected, and family-centered. A movement rooted in equality and inclusivity within a traditionally male-dominated space. A place where people can earn a living without giving up their values, their energy, or their families.
From roofing supplies to installations, general construction, and soon property maintenance, Roof Raiders has grown year after year—each new vertical designed to better serve clients and raise the standard of what a true one-stop construction company can be.
Today, Roof Raiders & Co. stands for expert craftsmanship, integrity, and concierge-level care. We show up to every project as if it were our own home, backed by certified excellence and a team that truly cares.
We’re not just putting roofs over heads. We’re building opportunity, strengthening communities, and changing the way people experience work, family, and the trades—one project at a time.
Great, so let’s dive into your journey a bit more. What part of you has served its purpose and must now be released?
Honestly? The part of us that felt we had to prove ourselves to everyone.
That survival-mode version—overexplaining, overworking, saying yes to the wrong things, tolerating misalignment—served its purpose when Roof Raiders was just getting off the ground. It helped us build credibility, momentum, and trust.
But now it’s time to release scarcity thinking, people-pleasing, and the belief that growth has to come at the expense of boundaries. We’re choosing alignment over approval, impact over noise, and sustainable growth rooted in reputation, community, and values.
That chapter did its job. We’re building the next one differently.
What’s something you changed your mind about after failing hard?
I changed my mind about blind loyalty and partnerships. After watching my husband spend four years working 65–80 hour weeks helping build a supply company, only to have his partner take everything, I learned that hard work alone doesn’t protect you. Loyalty without structure, boundaries, and alignment is a risk—not a virtue. Failure taught us to value clear agreements, shared values, and protecting what you build just as fiercely as you work for it.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Is the public version of you the real you?
Yes—but it’s not the whole me.
The public version is strong, confident, and purpose-driven. That’s real. What people don’t always see is the quieter side—the doubt, the fear, the late nights questioning every decision, and the resilience built in private when no one’s watching.
What’s changed is I no longer perform strength. I live it. The public version is simply the result of the work done behind the scenes.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
I hope they say she was brave enough to build something different—and generous enough to bring others with her.
That she led with integrity, stood up for people when it was uncomfortable, and used her voice and platform to create opportunity where there wasn’t any. That she loved deeply, laughed often, challenged the status quo, and proved you could build a successful business without losing your humanity.
And most of all, that she made people feel seen, capable, and better for having crossed her path.
Contact Info:
- Website: https://www.roofraidersandco.com
- Instagram: https://www.instagram.com/roofraidersandco?igsh=MTc3NzJleTdsanpzdg%3D%3D&utm_source=qr
- Linkedin: https://www.linkedin.com/company/roof-raiders-co/
- Facebook: https://www.facebook.com/share/1DFVKdbaix/?mibextid=wwXIfr
- Youtube: https://www.youtube.com/@roofraidersandco
