Today we’d like to introduce you to Kate Morton.
Hi Kate, please kick things off for us with an introduction to yourself and your story.
My name is Kate Morton and I am a registered dietitian turner period tenure. I am also the founder of Funk It Wellness. Funk It Wellness is an Austin based cycle support company that creates products and education for all phases of the menstrual cycle. I was a clinical dietitian at a pediatric hospital before I totally changed paths and took an adventure in New Zealand for two years. While living in New Zealand, I had the pleasure of working at Lululemon and then at Wellness Beverage startup. These jobs and time traveling and meeting new people gave me the skills and push I needed to chase my dreams and take on the world of periods! I started Funk it while I was living in New Zealand. I got off birth control and I struggled to get my period back but then when it did come back I was having such bad complications – cramps, moodiness, bloating hormonal acne the whole nine yards is horrible.
Being a dietitian and loving to go back to food, I tried to find any kind of natural supplement to help with my PMS. I did so much research and there was nothing on the market that I was comfortable taking myself or recommending to my friends, family or clients. I knew that there was a need in the market for better PMS relief options. Then I was introduced to seed cycling and I absolutely fell in love with it after my first PMS freecycle and Funk It Wellness was officially born! What became clear was that the Period Stigma was holding back menstruators from talking about their periods and having access to important health information. I became obsessed with making sure everyone around me had the support and educational tools to understand their cycles and feel empowered around their bodies. Launching a business in a pandemic has taught me so much and I feel very lucky that Funk It can help so many take a change of their cycles.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Ha, no way has this been a smooth road. To be honest, I never set out to start a business until I found a slice of the world I was so passionate about. Quitting my safe and comfy job to become a broke entrepreneur in the middle of a global pandemic was hands down the most difficult thing I have ever done. There were a lot of nights I questioned if I had made the right choice and wondering if I could really change the world’s opinion on periods and natural health. I called hundreds of manufacturers and suppliers in the beginning and no one wanted to take a chance on me let alone make a period product the key was not listening to them. In the end, I found my dream team and my confidence, which has changed everything. I have learned that resilience and problem-solving are priceless.
We’ve been impressed with Funk It Wellness, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Funk It Wellness is an Austin based cycle support company that wants you to love your period through food! We take what nature has provided and teach you how to work with your cycle through our seed cycling kits. If you haven’t heard of seed cycling, it’s pretty easy! Step 1 – track your cycle Step 2 – eat the seeds we deliver to your door! Seed cycling isn’t just great for PMS relief lots of our subscribers and reposted menopause relief as well! More than just making products to relieve PMS, we believe that period stigma has got to go. Our biggest goal is to give menstruators their lives back by getting rid of PMS and creating a safe place for them to learn and explore their cycles. Our company is 80% female and we are committed to smashing the glass ceiling for the next generation. I am really proud of my team mostly – this year has been so hard but everyone has been so committed to supporting menstruators and dedicating their talents to this cause.
Do you have any advice for those looking to network or find a mentor?
The best advice I got from a mentor was to ignore the haters – especially yourself. It is so important to listen to your gut, take feedback but listen to your gut.
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