To Top

Conversations with the Inspiring Aime Ramirez

Today we’d like to introduce you to Aime Ramirez.

Aime, please share your story with us. How did you get to where you are today?
It all started when I was 18, working at a retail preteen clothing store. Lol!

I told my manager at the time, that I wanted to do something different, I just felt stuck and she told me about someone she used to work with was going to open up a SEPHORA inside jcpenney.

I didn’t know anything about makeup! It was 2013, no one was really on the makeup scene just yet. I didn’t have anything to lose if they didn’t hire me so I went and got an invite and for some reason, by the grace of god, lol. They hired me. They weren’t open just yet so they had time to train me about products and techniques here and there, so that was nice. I had a deeper understanding to start with so that was cool. Working at Sephora was crazy because at the time Kim Kardashian’s Makeup was barely getting noticed. Everyone wanted to look like her and there was no such thing as contour palettes or none of that back then! We had to make it happen some way some how. Being at Sephora was great though. I learned a lot about color matching properly and about what ingredients in products do for the skin. I was at there for about 3 years then went to mac. Mac was a whole different experience. It definitely built my artistry skills. In the 2 years that I was with the company, I grew so fast because I had to touch so many faces. They’re so well known for doing bomb makeup that, that’s all I did there. Mac was all about painting while SEPHORA was more about matching and teaching how to use products. Don’t get me wrong, I did that stuff at Mac too, just did way more painting than anything.

Now, 2018, I’m freelancing. Just doing my own thing at The Body Labb in oakcliff, Close to the bishop arts area, trying to live my best life. I still have a long way to go. There’s so much I want to improve on and so much I want to do. Tomorrow is just another day of growing.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would say it’s definitely bumpy.

A lot of money goes into doing makeup. Makeup is hellaaaa expensive and people expect to see the cash rolling in as soon as they put “mua” in their name. I’ve been doing makeup for 5 years and I’m barely seeing a positive in my bank account. Also, you never know when the money stops coming in. One minute you’re poppin, the next, you’re not. It’s all about the seasons.

So let’s switch gears a bit and go into Aime Mua story. Tell us more about the business.
I do makeup for a living. What sets me aside from others would have to be my style I guess. I have a weird style that people like. I’m a pretty chill person and some people come back to me because of that.

What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I feel like women are able to do whatever they want and whatever they set their mind too. Women need to also boost one another so that we can all be great. Not hate on one another’s accomplishments


  • Full face $90
  • Pro one on one $200
  • Housecall $255

Contact Info:

Image Credit:

Sukii Moreno, Joshua Romero, Darnell Porter, Alexus Crown, Shop beetle rose, Caitlin Ripp, Thania Escamilla, Kristy Le

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in