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Meet Adriana Meyerovitz of Promote in Tandem

Today we’d like to introduce you to Adriana Meyerovitz.

Adriana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised in Caracas, Venezuela. I moved to the United States for college and graduated from Brandeis University in 1994 with a double major in Biology and Psychology. I then went on to earn a Masters Degree in Human Genetics/Genetic Counseling from Sarah Lawrence College in New York in 1997. I dedicated nine+ years to the Biotech Industry, where I was involved in day-to-day patient care, corporate projects, e-business, staff training and customer relations.

With that arsenal of experience and a solid education, in late 2007 I took a 180 degree turn in terms of my professional life and I decided it was time to join our family owned business. This is when my story truly evolved and I became an integral part of the Promote in Tandem team. It was a completely new career path but I was thrilled at the prospect of reinventing my professional life while still staying true to my core values and strong work ethic.

As the current Dallas Region President of Promote In Tandem, I have tried to infuse a fresh and bright perspective to Promotional Sales & Specialty Advertising. Utmost attention to detail ensures that our client’s brand derives the highest possible value from the design, execution, and delivery of customized branded merchandise. With a varied background in marketing, promotional advertising, and genetic counseling, I strive to remain customer focused & service oriented.

Has it been a smooth road?
Owning and growing Promote in Tandem has been for the most part a smooth and fun ride. No two days are the same and that makes our job scary but at the same time thrilling. Like any new business, we did experience some growing pains along the way. That being said, none of the hurdles or struggles we have faced have discouraged us from continuing to strive to offer excellent customer service and 100% dedication to our clients.

The biggest struggle I can pinpoint has been working with a vendor/supplier that did not manufacture a good quality product for us, or did not allow us to deliver on time for a given event. On a positive note, each time we “ran into trouble” we turned that negative result into a learning experience and established new protocols and internal safety nets that would prevent similar problems in the future. In my opinion, negative experiences also serve a purpose, as one can always learn from mistakes/mishaps and ensure to improve when given a second chance.

We tell all our clients that what sets us apart from other businesses like us is that we stick by them not only when things are easy but also when the going gets tough. We make sure to provide constant hand holding and support no matter what the circumstances might be. This policy of “through thick and thin” is what makes many of our clients so loyal year after year….

We’d love to hear more about your business.
Promote in Tandem is an Ad Specialty Firm that offers unparalleled service, a high level of expertise, creativity, and the greatest variety of custom branded & Promo products.

Our Firm’s strategy is to involve every sense in the process of creating a lasting impression through utilization of varied marketing tools and unique insight into the Promotional Products Industry. Our approach is not to serve our clients one time, but rather to develop a long-standing relationship of teamwork based on creative partnership, success, and loyalty.

We always place our customer’s satisfaction first, acknowledging their needs and return on investment (ROI) throughout the process. With our individualized consulting style, we make each client’s particular goals and business growth our main focus. Promote in Tandem guides and allows other businesses to expand through effective use of our promotional products combined with their own reputation and history.

As a proud family owned business with 20+ years of experience in the promotional products industry, Promote in Tandem offers unparalleled service, expertise, and quality products to all of our customers. With offices in South Florida, Dallas – Texas, and Toronto – Canada, we are available 24/7 to assist our clients in their promotional product needs wherever they are located, and at any time of the year.

Promote in Tandem understands that each one of our clients has a unique story to tell, an idea to convey, an audience to captivate. We make it our mission to offer every customer the very finest combination of big company expertise + boutique firm attention to detail.

Working in tandem we become a team striving to reach our client’s goals by adding a “buzz” factor to their brand, to their company, or to their event. At Promote in Tandem we firmly believe that independently we can survive, but as a team we WILL excel!

Is our city a good place to do what you do?
I personally love Dallas. People here in general are warm, polite and welcoming. This great vibe and open attitude allows businesses like Promote in Tandem to thrive.

Dallas permits us to easily provide great customer service as our clients appreciate the effort and support our business model.

The truth is that even though the Promo Industry is saturated in Dallas, there is enough business to go around and there is plenty of room for growth.

We started with small clients and community projects almost 10 years ago. At this stage, we still work with many of our original clients but we have also expanded our reach to large corporations and very well-known brands/clientele.

Contact Info:

Image Credit:
PIT Graphics & Creative Department
Ochoa Photography

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


  1. Ruth Aronowitz

    September 8, 2017 at 4:39 pm

    Amazing lady. Smart, dedicated and focused entrepeneur.

  2. Events by Peta

    September 14, 2017 at 1:45 pm

    Promote in Tandem delivers the highest quality in service and product. Adriana and her team are the perfect combination of personable and professional.

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