Today we’d like to introduce you to Franceska McCaughan.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
A few years ago I had a “come to Jesus moment” where I realized that I was at a crossroads in my life. I was miserable in my professional life and my health was taking a significant toll from the long hours, constant travel and high levels of stress. It wasn’t clear to me what I should be doing but I knew I couldn’t keep living the way I was.
When I asked myself, “what do I want to do with my life”, I drew a blank. Up until now it had been about climbing professional ladders and the financial gain. What I did know was that I wanted to work in a flower shop when I retired. That’s what I was working towards. So one day I thought, why waste my whole life doing something I’m unhappy with and go ahead and tryout my retirement scheme now. Worst case, it doesn’t work I move on to something else. So quit my current professional life then and there, focusing everything I had on my new career, in the floral industry. That was three locations and two years ago. I’ve never looked back.
Has it been a smooth road?
Like most business owners, the road is anything but smooth. Every day you are constantly problem solving and challenged to win over more business – for the sake of your employees, reputation and ultimately, your passion.
I started in Dubai with very little resources and the constant daily struggles of living in the Middle East and dealing with the cultures that it brings. I literally would buy flowers from the back of a truck on the side of a dirt road with camels passing by, from a gentleman who didn’t understand I word I said.
The following year I took a huge leap of faith and opened my second location in Houston so that I could start building by business “back home”. My biggest challenge was coming back to an established market and breaking in, proving that I had what it took to be considered when it came to florals and our international designs.
This year, I was selected as the Fairmont Dallas’ Artist in Residence which is a huge honor as you represent the Art community in Dallas and there is a lengthy selection process that takes place. My current challenge is managing all three locations, their employees, clients and steady development without missing a beat. I make a round trip from Houston – Dallas – Houston weekly so that I can support my teams and ensure we are hitting our goals.
So let’s switch gears a bit and go into the Franzie’s Flower Design story. Tell us more about the business.
Franzie’s Flower Design is an international floral design studio with locations in Dubai, Houston and Dallas. We specialize in clean, simple and chic designs using monochromatic colors and 1-3 types of flowers in mass. Our main focus are our corporate clients and assisting them with their brand standards when it comes to their florals. High-end luxury hospitality and retail brands are the core of our business. As company, I’m most proud of our international presence. Our company strategy generates a new location every year, switching between domestic and international key cities. We currently take care of five out of seven boutiques for Tiffany & Co. in the state of Texas weekly, which is very humbling and a wonderful experience to work with such a prestigious brand. Our work truly defines us and by knowing who our clients are, we can tailor our designs specifically for them.
How do you think the industry will change over the next decade?
I believe our industry will be less wedding focused, shifting attention to corporate/weekly accounts. Also, there is already a large movement happening regarding flower farming. There are many local and sustainable flower farms developing all over the country that will slowly replace the commercial farming in other countries such as Kenya, Ecuador, Columbia, etc.
- Address: Fairmont Dallas, 1717 N. Akard St., Dallas, TX 75201
- Website: www.franzies.com
- Phone: 214-603-4543
- Email: email@example.com
- Instagram: https://www.instagram.com/franziesflowerdesign
- Facebook: https://www.facebook.com/franziesflowerdesigns
Paige Baker Photography and Rachel Stubbe Photography