Connect
To Top

Meet Jesse James and Tiffany Leyva of Outlaw FitCamp Franchise and Jesse James Fit

Avatar photo

Today we’d like to introduce you to Jesse James and Tiffany Leyva.

Raised by a single mother, Jesse learned to grow up quickly at an early age. The family lived in Sylmar, California, where his mother Debra worked hard to provide for Jesse and steer him away from trouble like gangs, drugs and violence that surrounded San Fernando Valley. In her efforts, Debra saved to purchase a BMX bike for 11-year-old Jesse. The gift ignited a passion in Jesse. He advanced to professional freestyle BMX riding, landing TV commercials, one being a Cheerios commercial and cereal box cover. In 1996, after struggling with school and the peer pressure surrounding him, Jesse took the opportunity to move to Texas.

In Texas, Jesse found his passion in fitness. He combined his love for athletics and fitness, and began bodybuilding, competing in shows across the country. Jesse wanted to help others as well. He jumped into business and opened his first gym NuBody, then his second gym Texas Sports Club. In 2007, however, Jesse was forced to close the doors. He felt he had lost everything – his business, his house, his car – but he didn’t give up. Jesse continued to follow his passion, continued bodybuilding and continued helping others. He earned the Mr. Texas title in 2010 and placed in the top five nationally. In business, he started again from scratch, working one-on-one with clients and developing his own personal training style later in 2007. His hard work grew into what is now Jesse James Fit celebrating their 12th year anniversary.

Jesse James Leyva is a founder of Jesse James Fit and Outlaw FitCamp located in North Texas. What started out as a hobby 22 years ago has become a passion and a thriving business. As an expert in the fitness industry for almost 22 years, Jesse recognized the need for a fitness facility environment where people could be people and have a sense of belonging, regardless of age, size, shape, or goals. A studio that provided a different experience from the big-box fitness centers around our community. Passion, discipline, hard work, and love have shaped Jesse’s fitness career, and he has instilled these qualities into thousands of clients over the years. His approach to fitness goes beyond physical, coaching clients on their mindset to be mentally fit, as well. He is passionate about creating a place for professionals in the industry to grow and excel in their careers in an effort to help reach more people and impact them towards a healthier way of life.

Outlaw FitCamp was established in 2014 and became a franchise in 2018. Outlaw FitCamp, a successful business model providing group fitness and personal training has helped thousands of members meet and exceed their fitness goals. Also, Outlaw FitCamp Franchise provides employees growth in the company to where they can own their very own location or investment opportunities for future fitness entrepreneurs. OFC has added two locations in 2019, Keller and Plano with more on the way in 2020. Outlaw FitCamp’s functional interval training style lead by certified personal trainers is a great option for members to meet and exceed their goals safely and effectively. We have a solution for all fitness levels be it one-on-one personal training with a coach or group fitness classes with various intensity levels to choose from, it’s easy to find your FIT at Outlaw FitCamp.

Jesse James Leyva is recognized as Denton county’s best personal trainer 2011-2019, and his facility was voted best weight-loss center and best personal training facility for the past several years. Today, Jesse James Fit is one of the largest personal training studios in the nation focused on family fitness, health and wellness. Outlaw FitCamp is Jesse James Fit sister company with six locations across DFW, Jesse James Fit and Outlaw FitCamp can be found in Flower Mound, Little Elm, Hickory Creek, McKinney, Plano and Keller and more on the way.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Growing these companies has not been easy! There has been struggle and difficulty trying to provide a great work environment for all our employees and the managing the fast growth has been a tedious juggling act. Our goal to train everyone in the company, support our franchisees and manager partner expectations can be trying at times but with the Outlaw and Jesse James Fit team, we are a family. At the end of the day we all do love what we do and to see the passion our team brings to work each day is amazing. It’s more than amazing, we say it’s outlawesome. We see many members come into our place with something broken and after working with our team, them reaching their goals, little by little you see members blossom and flourish into a more confident and happy person. To see these lives changed through our company makes every struggle and difficulty worth it.

Please tell us about Outlaw FitCamp Franchise and Jesse James Fit.
Jesse James Fit and Outlaw FitCamp specialize in fitness but more so in the coaching and guidance, you wouldn’t receive at a gym. We are a specialty type of fitness boutique where members work directly with a fitness trainer on their specific goals. Our fitness classes are kept small so that members do not get lost in the crowd and can be coached and guided to exercise with better form and improve under our trainer’s guidance.

As the Founder, I help develop the company, systems, programs, train our Franchisees to run their companies and help them from finding locations to running them successfully. I coach our trainers to better their skillset and help them become better at working with different types of clients. Helping our team provide better service through education is where I spend a lot of time. I do still train some clients while running these companies because it’s the foundation of my career and I love doing it. I’m most passionate about people and helping them succeed whether it be a member trying to reach their goals or a franchise owner wanting to achieve more in their business.

We are not like other fitness facilities in DFW. Jesse James Fit and Outlaw FitCamp provide full health benefits which are not common in the fitness industry and something I pride myself and our team on for wanting to offer this to our employees. We are also salary based, providing a stable income for our team, again uncommon in the fitness industry.

Another way we are different then other fitness facilities is that we want to improve the lives of our members not just help them reach their goals. We offer our members to add a spouse at no extra charge for personal training. We believe that if you can get the whole family involved it changes the dynamic of the home to all practice better health and hopefully trickle down to the children.

I guess you could say I’m known for leading members, our team and franchise owners towards reaching their goals and that I really love people. I love helping people be their best and so very fortunate our company is a place so many can find growth, happiness and succeed in their goals.

If you had to go back in time and start over, would you have done anything differently?
I would have been more selective in who I let into the company. We have had no so good partners in the past which didn’t have the same values as myself or our current partners today. Do I regret this? No, as it helped me mold the company into what it is now and I’m grateful for that and the lessons there.

Contact Info:


Image Credit:
Nick Allen Photography

Suggest a story: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Related Items

Leave a Reply

Your email address will not be published. Required fields are marked *

More in