Today we’d like to introduce you to Jeff Anderson.
Hi Jeff, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
A big part of my career has been either working with startups or running my own company — so the entrepreneurial itch has always been there. My current position is in sales for a new home builder, and while I love what I do, my wife and I started asking ourselves: how do we give more? That question became the catalyst.
We knew starting something from scratch wasn’t realistic with our schedules, so we looked at the franchise route. Our criteria were clear — we wanted something that didn’t require a massive upfront investment, was newer and leveraging technology to shake things up, and frankly, had to be fun. After some research, we came across Alsies. It checked every box, and the team behind it was great. We signed on in July of 2025 and officially launched in March of this year.
Alsies is a modern ice cream truck — but the emphasis is on the experience, not the transaction. It’s not just about the truck; it’s about the people in it. They’re fun to be around, and they genuinely love making people happy. That energy is contagious. We get to show up at life’s best moments — birthdays, graduations, weddings, corporate appreciation events, neighborhood drives, sporting events, city festivals. Everyone loves ice cream, so we’re always welcome.
But what really makes this meaningful to us are our two non-profit partnerships. We’ve aligned with Global Renewal, which rescues children from sex trafficking and supports their recovery and education. And we’ve partnered with Neighbors Nourishing Neighbors — a 501(c)(3) food pantry serving families in Collin, East Denton, and Southern Grayson counties whose mission is to fight hunger and restore dignity by ending food insecurity in every community they reach. From the very beginning, we wanted this business to be a vehicle for giving, and these partnerships are exactly how we do that.
At the end of the day, we’re in the joy business — and we’ve found a way to let that joy do some real good in the world.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Honestly? No, it hasn’t been a smooth road — but I don’t think it ever is when you’re building something real.
We dealt with the standard startup challenges: figuring out our supply chain, understanding the true logistics and costs behind it, identifying who our first customers would be, managing cash flow with honest projections, and just finding a new rhythm as business owners. These weren’t glamorous problems, but they were real ones. The Alsies franchise team was invaluable in helping us navigate all of it — having that support system made a significant difference, especially in the early decisions where the wrong call can cost you.
But the challenge that stands out most — the one that really tested us — was our Grand Opening.
We had partnered with a local church to launch at their Easter Egg Hunt. Over the years they had averaged around 6,000 attendees. We invested heavily in marketing the event, lined up a sponsor to help fund a Mac giveaway, and had everything in place. Then it rained. The event was washed out, and with it went our big launch moment.
One area that deserves its own mention is hiring. Because our whole model is built around experience over transaction, the people in that truck aren’t just employees — they’re the product. Finding people who genuinely love making others happy, who bring that energy naturally, is harder than it sounds. Getting that right has been one of our most important and ongoing challenges.
What all of this taught us is that you can’t control everything, but you can control how you respond. We never did reschedule a formal grand opening — we just went to work. And we’ve built something successful without it. Looking back, I think that rain might have been the best thing that happened to us. It forced us to stop waiting for the perfect moment and just go create our own.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
By day, I sell homes for a new home builder — and I’ve been fortunate enough to be one of the top salespeople in the country. But the way I’d describe what I actually do is a little different than the title suggests.
This is one of the biggest financial and emotional decisions most people will ever make. So I don’t show up trying to sell anyone anything. I show up to listen, to understand what they really need, and to guide them toward the right decision — even if that decision isn’t one of our homes. My focus is always on the person, not the transaction. That mindset has allowed me to build a reputation for two things: turning around underperforming communities that weren’t reaching their potential, and delivering a level of customer service that keeps people coming back and sending their friends.
What am I most proud of? Honestly, it’s the relationships. The families who trusted me with one of the biggest decisions of their lives and felt genuinely cared for through the process. That means more to me than any ranking.
And here’s what’s interesting — when my wife and I launched Alsies, I realized I was applying the exact same philosophy. It’s not about the ice cream. It’s about the moment. It’s about making someone feel seen, making them laugh, and sending them away happier than when they arrived. Whether I’m helping a family find their dream home or pulling up to a birthday party in an ice cream truck, the approach is the same: make an authentic connection, listen, and find a way to bring a little joy.
That’s what I believe sets me apart, in both businesses. It’s not a sales technique. It’s just how I’m wired.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned is that people matter: deeply, unconditionally, and more than we usually take the time to recognize.
That lesson didn’t come from a book or a mentor. It came from growing up in a home with an alcoholic father and a mother who struggled with mental illness. For a long time I felt very alone. What got me through wasn’t a program or a plan — it was people. People who showed up, who cared, who helped me find my footing when I didn’t have any. That experience permanently shaped how I see others.
It also gave me something I consider one of my greatest assets: empathy.
I have a saying I use with my family when we encounter someone who’s difficult or hurting or just hard to understand — “What’s the rest of their story?” We’re only ever seeing someone in the present. But they carry a history — struggles, losses, things that broke them and things that built them — that we know nothing about. If we knew that story, we’d have instant compassion. So I try to extend that compassion now, before I know the story, because the story is always there whether I can see it or not.
My faith has also been transformative in this. Becoming a Christian fundamentally changed how I see the value of every person I encounter. It’s not theoretical for me — it shows up in how I sell homes, how I run an ice cream truck, and why partnering with organizations like Global Renewal and Neighbors Nourishing Neighbors isn’t a marketing decision. It’s a conviction.
As for success, I’ve redefined it over the years. It can be financial. It can be personal satisfaction. Or it can be the growth that only comes from walking through failure. The rained-out grand opening that derailed our launch taught me more about resilience and adaptability than any success ever could have.
People matter. Life is short. Do the right thing with the right people, and let success take whatever shape it’s supposed to.
Contact Info:
- Website: https://alsies.com/frisco
- Instagram: https://www.instagram.com/alsiesfrisco?igsh=d2JscXRxanJqYXRw
- Facebook: https://www.facebook.com/profile.php?id=61579657066690
- Other: friscoevents@alsies.com
