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Conversations with Wendy and Edgar Geldres

Today we’d like to introduce you to Wendy and Edgar Geldres.

Hi Wendy and Edgar, please kick things off for us with an introduction to yourself and your story.
A SOUL THAT MAKE US SHINE✨

When you grow up, you start noticing that you need to take care of you and your family; now more than ever we need to protect our family in all the possible ways we can and that’s why we decided to start taking care of our skin using natural products.

Everything starts as a hobby but after losing our jobs due to the pandemic, we decide to take that hobby to another level and now is our passion! Start a business it’s tough but if you put a lot of dedication and you are willing to sacrifice a big part of your time, you will have success. It’s been a year since we start and we are so glad to see that all the passion, love and effort that we put in every single detail of our products is well received by the people.

Our main inspiration is our lovely rescued dog Ginger; all our world changed since she entered to our lives so my husband and I decided to called our brand “Ginger’s Soul”. She has everything that our brand represents, playful, sweet, innocent and loyal.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been easy to be where we are, specially if you are not from this country and do not have your loved ones here. We had to start with an online shop during the pandemic and work in our social media to get some exposure but the resources were not enough to do it so we had a really slow beginning where all the earnings went straight to get more supplies to expand our variety of products.

After a couple of months, when places start to open we had the chance to participate in a couple of events and then we got a spot on a farmer’s market in Plano. This farmer’s market gave us the opportunity to get a direct feedback of the customers (something that we could not get selling online) and improve some things.

Can you tell our readers more about what you do and what you think sets you apart from others?
We enjoy work as a team creating skincare products to help our customers take care of their skin and explain them how important it is to take care of it in these days. We are in constant training and still learning new techniques to improve our products and get better opportunities to grow as a brand.

What sort of changes are you expecting over the next 5-10 years?
This industry will grow because people is starting to realize the importance of taking care of our skin not only with skincare products but also with a good and healthy nutrition.

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