Today we’d like to introduce you to Farrah Ramona Marx.
Hi Farrah, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Farrah Ramona, and my partner in business and in life is Jordan. We’re RADD. If you told us ten years ago we’d be traveling the country in a white work van selling art, crystals and handmade goods, we would’ve probably laughed and gone back to our office jobs.
We both grew up in California, living the city life of commutes, careers, and routines until life rerouted everything. A tragic accident changed the life of a close family member, and he needed to relocate to Austin, Texas for a spinal cord injury rehabilitation program. We moved with him to support him and help however we could.
This new chapter meant stepping away from everything we knew and rebuilding from scratch in a new state. Around the same time, I was also navigating life with lupus, and the unpredictability of chronic illness made traditional work life increasingly difficult. What started as a necessity for flexibility slowly became a complete lifestyle shift. In a lot of ways, it ended up being one of the best things for my health and our ability to build something sustainable together.
I’ve always been an artist—drawing, painting, and creating in one form or another. Jordan and I also shared a love for nature’s artwork: crystals, minerals, and anything pulled straight from the earth that looks like it shouldn’t be real. With the help of great friends who were connected to gem shows and direct importers within the industry, we saw a way to turn it all into something tangible.
That’s how RADD was born.
At first, the goal was to get in where we fit in. Oceanside markets in California, small-town farmer’s markets around Austin, art shows at breweries in Dallas, anywhere we could unload a table and set up. Slowly, that turned into a traveling rock and art shop—Tucson Gem Show, Denver Gem Show, music festivals, Quartzsite for weeks at a time—learning as we went and building our shop, stop by stop.
In 2024, we left Austin and fully leaned into the road life. These days we bounce between Texas, Arizona, Colorado, California, and Florida, and still spend part of the year in North Texas where we work on a cattle farm while continuing to create art, fulfill wholesale orders, run our online shop, and supply rock and retail stores around the country.
The rocks are heavy, the murals stay behind, and the festivals come and go, but the stickers are vinyl so they’re pretty long term lol. Our inventory and surroundings are always changing, but we’re always dropping new sticker designs, and sending out little pieces of our artwork from wherever we are to wherever you are.
What I love most is that RADD has never really fit into a box. It’s art, it’s crystals, it’s travel, it’s problem-solving, it’s community, and somehow it’s also been an amazing experience that didn’t fit the original plan but we are both so grateful to have. What started as a necessity to make ends meet during hardship turned into a business, a lifestyle, and a way to keep creating no matter where we land next.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road lol but I honestly don’t think it’s ever meant to be.
One of the biggest ongoing challenges has simply been the uncertainty. We left traditional careers, then stepped into caretaking, and then into building a business that didn’t have a blueprint. There wasn’t a clear roadmap for “traveling rock and art shop meets chronic illness meets full-time nomadic setup while balancing caretaking,” so a lot of it has been learned in real time—sometimes the hard way. Often times the hard way lol.
In the beginning, there were the obvious struggles: staying in a creative headspace in order to consistently create art, figuring out how to source inventory, how to set up at markets we’d never done before, how to navigate the financial inconsistency that comes with starting from scratch. Some weeks were great, and others felt like we were just moving heavy bins from one place to another. But the ‘figuring out process’ is where Jordan really shines and his brain thrives, because while I have the creative artsy-fartsy brain – he handles logistics, analytics, does 100% of the cross country driving, while always brainstorming on how to make things better and more efficient.
On top of the business part, life itself had its own emotional and logistical weight. Our lives were changing professionally and personally, but being there for our family is something important to both of us. Over the years, because of the flexibility we created for ourselves, we’ve had the honor of being present with our families through difficult chapters—recoveries, major life transitions, and even end-of-life care. It’s something most people don’t get the chance to be fully present for when tied to a 9–5, and while it’s not always easy, it’s been really meaningful.
My health has also been a factor along the way. I don’t always get to operate on a predictable schedule, and I’ve had to learn how to listen to my body while still being determined to show up for a business that often required long days, physical work, and constant movement. That balance hasn’t always been easy, but having a supportive (and very energetic) partner and the freedom to structure a life around it has made all the difference.
And then there’s the road life itself, which looks romantic from the outside but comes with its own realities—breakdowns, long drives, setting up in the heat, tearing down in the dark, going un-showered for days, and constantly adapting to wherever we land next.
But I think the biggest lesson in all of it has been that nothing about this life is static. It’s always shifting, and so are we, but THAT’S life. The “struggles” don’t really disappear, they just become part of the rhythm.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m just a small artist who ended up a co-founder of RADD, which is somewhere between a traveling rock shop, an art practice, and a very mobile creative studio that rarely stays in one place for long.
At the core of what I do, I’m a visual artist—drawing, painting, and designing work that usually becomes wearable or collectible pieces like stickers, prints, and small goods. My style is a mix of playful, slightly surreal, and nature-inspired themes sprinkled with a good pun wherever I can fit it in. A lot of it is shaped by observation—things I saw in dreams, humor in everyday life, and connection to the natural world.
Alongside that, Jordan and I built RADD around a shared obsession with fossils, crystals, minerals, specimens – anything the earth made. Over time, that combination of art and nature’s art became the foundation of what we do. We curate, travel with, and sell crystals alongside our own original artwork, often blending the two worlds in the same space.
What we’re most known for now is the way RADD exists in motion. We’re not tied to a storefront or a single city—we operate as a traveling shop and creative setup, showing up at gem shows, music festivals, markets, and pop-ups across the country. One week we might be in Arizona at a gem show, the next in Colorado at a festival, and then back in Texas working on a cattle ranch between trips.
Everything RADD is ever-moving because we’re always moving —creating new designs on the road, packing orders from wherever we’re parked, and constantly adapting inventory and ideas to wherever we land next. Our sticker collection in particular has become one of the most consistent ways people connect with our work. It’s small, accessible, and ends up traveling further than we do—sent out from wherever we are to wherever it needs to go.
What I’m most proud of isn’t any single product or event—it’s that RADD wasn’t a pre-planned business idea; it grew out of necessity, adaptability, and a shared desire to keep creating no matter what life looked like.
What sets us apart is probably that combination of things that don’t usually coexist: art and nature, travel and family, business and lifestyle, structure and total unpredictability.
How can people work with you, collaborate with you or support you?
Our social media presence tends to fluctuate depending on where we are and what we’re doing (and how much left over energy we have), but we’re actively working on being more consistent and easier to find so people can keep up with our travels and projects.
The simplest and most direct way to support what we do is to follow our Instagram and check out our sticker collection on our website. It’s become one of the most accessible ways for people to connect with our artwork. Grab a sticker, slap it somewhere RADD (brownie points if you send us a photo), and you’re basically part of the ongoing chaos in the best way.
We also love collaborations and meeting people along the way, whether that’s other artists, event organizers, or shops that align with what we do. A lot of our work has grown organically through relationships created at events, gem shows, and pop-ups across the country.
And of course, keeping an eye out for our scheduled events and announcements is the best way to find us in person. We’re always somewhere new, and showing up is honestly one of the most meaningful ways people connect with what we’re building.
Contact Info:
- Website: https://stayradd.co
- Instagram: http://www.instagram.com/ritualisticartisticdesign
- Other: http://www.instagram.com/raddstickers
