Today we’d like to introduce you to Kimberly Flores.
Hi Kimberly, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Movement has been at the center of my life for as long as I can remember.
I grew up dancing — it was how I processed the world, how I felt most like myself. That carried into cheering for an NFL team, which sounds like a lot, and it was, but what I was really chasing was that feeling of being fully in your body, doing something purposeful with it. After that chapter, I built a career in advertising and marketing. I was good at it. But something kept pulling me back to movement.
Then motherhood happened. Three boys. And everything I thought I knew about my body, my time, and my identity got rearranged in the best possible way. Pilates found me in the middle of that season — or maybe I found it. Either way, it changed me.
I got my certification at Club Pilates in Temecula, California, and then spent nearly a decade growing alongside Pilates Co. That time shaped everything — my understanding of the method, how to truly teach it, what a transformative client experience actually looks like. I learned quickly that it was never really about the reformer. It was always about the person on it.
When my husband Chris and I moved to Rockwall County, I started teaching privates out of our spare bedroom. No storefront, no studio — just a reformer, my hands, and women who needed this. The demand grew faster than the space could hold. We found the right commercial opportunity, and we made the decision to build what I had always believed was possible.
SoulForm Pilates opened with one clear intention, a community, driven studio where the true Pilates method is honored, where education is the foundation, and where every woman who walks through the door is genuinely known. I was blessed to build a team of instructors who carry that standard. They don’t just teach. They lead. They care.
What started in a spare bedroom is now a home for over 180 members.
I’ve always said , I’m not in the Pilates business. I’m in the people business. SoulForm is what happens when you take that seriously.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth? No. Worth it? Absolutely.
I think anyone who tells you their path was smooth is either not being honest or hasn’t built anything real yet.
There were mornings I was kissing my one-year-old goodbye in the dark to go teach a 5am class. He didn’t understand where Mama was going. And there were sessions, mid-cue with clients on the reformer, where I’d hear the door handle start to turn and know exactly who was on the other side. You learn to laugh about it. But in the moment, you’re trying to hold the standard your clients deserve while also being everything your baby needs. That tension is real.
The financial risk was something else entirely. Chris left a secure income to go all in on making SoulForm a reality. That’s not a small thing. That’s a leap of faith you take together, eyes open, trusting that what you’re building is worth what you’re risking. There were moments in the middle of construction, watching costs climb and timelines shift, where you just have to decide what you believe and keep moving.
The biggest lesson this has taught me is that I cannot do this alone. Learning that, really accepting it, was one of the most humbling and freeing things that’s happened to me through this process. With a lot of prayer and trust, I’ve been surrounded by people who have genuinely poured into SoulForm. People who showed up during the build-out, who sent referrals before we even opened, who believed in what we were doing before there was anything to point to.
And then there’s our instructor team. I don’t take that lightly for a single day. They could teach anywhere. They chose this. That means everything.
I’m just one piece of SoulForm. I get to be the one who started it, but what it’s becoming belongs to all of us. I’m just grateful to have created a space where people can show up, grow, and belong to something real.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
SoulForm Pilates is a luxury boutique Pilates studio rooted in faith, community, and the true Pilates method. We are located in Heath, Texas, serving Rockwall County, and in just 90 days we have grown into something that genuinely humbles me every single day.
What sets us apart starts with what we believe. We are not a trend studio. We are not chasing what is popular or building around a moment. We know exactly who we are, and that clarity shows up in every class, every interaction, and every decision we make. Our standard is simple: provide the best instruction and the best experience available in this region, without compromise, every single time.
SoulForm is for everyone. Men, women, athletes, beginners, people rebuilding after injury, and people who simply want to move well and live longer. The Pilates method does not discriminate, and neither do we. What we ask of every member is the same: show up, trust the process, and hold the standard.
Our Reformer class experience is built around a structured progression that honors the integrity of the method. The ladder moves through ROOT, RISE, ARC, and TEMPO, each level intentionally designed to build on the last. Members are not just taking classes. They are developing. They are learning their bodies at a deeper level each time they walk in. That progression is something most studios do not offer because it requires real instructor knowledge and a real commitment to education. We require both.
Our Hot Room offers two distinct experiences, Hot Sculpt and Hot Pilates, for members who want to work in an elevated heat environment that deepens muscle activation and creates a different kind of challenge. The Hot Room has become one of the most beloved parts of our studio culture.
Now for what I am most excited to talk about. SoulForm is proud to introduce what we believe is a first of its kind class format in this market. Our signature class is 60 minutes built in two distinct halves. The first 30 minutes on the Reformer are designed to test and develop true strength and balance, pushing beyond the surface and into the kind of functional power your body was designed for. The second 30 minutes move into the Hot Room for a mat Pilates sculpt experience that challenges endurance, flexibility, and mental focus in a completely different environment. Two disciplines. One class. Nothing like it in Rockwall County. This class is exclusive to our All-Access members and reflects everything SoulForm stands for at its highest level.
We are also introducing our Strength Series, a dedicated programming track designed around foundational, functional strength. This is the longevity piece. Real strength training built on Pilates principles, designed to keep your body capable, resilient, and powerful for decades, not just seasons. In a world full of programs chasing aesthetics, our Strength Series is built around what actually lasts.
But the classes are only part of the story.
SoulForm was built by this community before it was ever a building. People showed up for us before our doors opened. They referred their friends, spread the word, and trusted us with something personal, their bodies, their time, their consistency. We have never taken that lightly. In return, we have poured into this community beyond the reformer. Our wellness events bring members together around more than movement. Our Pilates and Prayer gatherings have become something truly sacred, a space where people can be still, be honest, and be held in a way that a typical fitness class never offers. That is not something we added on. It is something that was always at the center of what we wanted to create.
What I am most proud of is where SoulForm is going as we continue to grow. The reformer is one beautiful piece of the Pilates method, but it is just one piece. Our vision has always been to incorporate the full system, from Mat Pilates to the Cadillac, the Wanda Chair, the Tower, and beyond. Joseph Pilates designed a complete and sophisticated system of movement, and our commitment is to honor that system fully as we expand. Most studios stop at the reformer. We are just getting started.
In an industry that continues to grow rapidly and loudly, we are not interested in the noise. We are interested in longevity. In building something that is here in 10 years and 20 years because it was built on a foundation that does not shift. Method. Community. Faith. Standards that never get negotiated down.
SoulForm is not for everyone. It is for the person who is ready to be known, challenged, and invested in at the highest level. For the person who wants to build a body and a consistency they are proud of, in a space designed with intention.
We are 90 days in. This is only the beginning.
How do you think about happiness?
Honestly, what makes me happiest has very little to do with Pilates itself.
It is watching my sons see their parents build something real. They are young, but they are paying attention. Every early morning, every hard decision, every moment Chris and I chose faith over fear and kept going anyway, they are taking that in. I do not know exactly what they will build one day or who they will become, but I know they will know what it looks like to go all in on something that matters. That alone makes every hard day worth it.
There is something that happens when I walk into SoulForm and see people who genuinely want to be there. Not because they feel like they have to, not out of obligation, but because this place means something to them. They are working hard, they are laughing, they are forming friendships I do not think they expected to find in a Pilates studio. That energy is not manufactured. You cannot fake it. And walking into it every day is a gift I do not take for granted.
Our events remind me of why we built this in the first place. Watching people come together at Pilates and Prayer, being still in the same room, moving and worshiping and being honest with each other, or simply gathering at a studio event and leaving with a new connection they did not have before. That is the thing. Pilates is the tool. Community is the point.
What makes me happiest is knowing that none of this is about me. The moment I accepted that, everything got clearer. We are here to serve. To provide a space where people can grow physically, mentally, and spiritually. If someone walks out of SoulForm feeling stronger or more seen or more connected than when they walked in, we did our job. That is enough. That will always be enough.
Contact Info:
- Website: https://www.soul-formpilates.com/
- Instagram: https://www.instagram.com/soulform_pilates/
