Today we’d like to introduce you to Lindsay Huelse
Lindsay, we appreciate you taking the time to share your story with us today. Where does your story begin?
I graduated from Texas Tech University with a Bachelors in Nursing Degree in 2010. Throughout my nursing career I had always had a passion for fitness, and spent a lot of my extra time getting certifications in personal training and nutrition. In 2017 I found myself as a Regional Director of North Texas for a Home Health and Hospice company, where one of my roles was to help educate patients on preventative measures they could take to decrease disease exacerbations and increase longevity. With that, I got very into women’s health and preventative and holistic habits we as women can do starting in our early 20s and 30s to decrease the chance of us even GETTING these diseases later in life.
At that moment, in 2017, I went all in on creating my own online health and wellness business and built my own custom app with a proprietary approach to health and wellness for women, with the mission to help as many women as possible to ditch the quick fix mindset. We focus on matching customized nutrition with specific workouts to maximize how our metabolism utilizes nutrition for energy, coupled with other incredible hormone optimizing tools, like Intermittent Fasting. From 2017 to 2023 I scaled The Fitt Cycle to a multiple 6-figure per year business, and decided to add a vertical to our brand, and give other women the opportunity to create wealth for their own families and created The Fitt Cycle Coach Certification, which is nationally recognized and accredited by NASM and AFAA.
Now, The Fitt Cycle brand is not only getting championed by me, but we have a community of Coaches sharing The Fitt Cycle Methodology and App with thousands of women within their OWN communities.
After creating The Fitt Cycle Coach Certification, I realized the passion I had for helping other women in the Health and Wellness Space grow their own businesses, So I created the Fit For Growth Membership which focuses on social media growth for Health and Wellness Creators as well as Fit For Profit Academy which is a course on my exact business model that helps Online Coaches scale back from 1:1 coaching by implementing sales systems that bring in recurring revenue, daily sales, and launching group coaching packages.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not even close to smooth. Off the top of my head there are a few struggles that taught me the biggest lessons. Sharing too many intimate business details with the wrong person, who ended up taking advantage of the relationship, learning everything she could, and stealing my business model, affiliates, and attempting to drag our name through the mud. Building a custom app is not for the weak, and it’s VERY expensive, and it’s not easy to find people that will do GOOD work and not take advantage of you.
Alright, so let’s switch gears a bit and talk business. What should we know?
We are a popular women’s Health and Fitness App who specializes in helping women customize their nutrition to their bodies and match that nutrition with specific workouts (like strength training on high carb days or cardio on low carb days).
We set ourselves apart by focusing on our community, but also, most fitness apps are just fitness. At The Fitt Cycle we take it a step further, and educate on nutrition and really help you understand the WHY behind WHAT we do in regards to our nutritional approach. If you understand WHY you’re doing something, you are more likely to make it a lifestyle.
I’m most proud of our Coach Certification and the caliber of coaches we are bringing into The Fitt Cycle. we’ve been able to help other women get certified in The Fitt Cycle Methodology and share it with thousands of women within their communities. Doing this, we’ve been able to expand our digital blueprint 10x. This Certification also allows The Fitt Cycle to be an entrepreneurial solution for so many women who feel stuck in their 9-5 just trying to support their families. I truly believe the more women we can help to bring in more income, WHILE being able to stay home with their babies, the better this world will be.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Find someone who is doing what you want to be doing, and do what they say! I spent way too much money on mentors not in the health and wellness space and they just didn’t get the business model. Now my mentor is 10 steps ahead of where I am, and doing what I want to be doing. THIS is where I’ve been able to scale my business the fastest.
Pricing:
- The Fitt Cycle App Membership – $49/month
- The Fitt Cycle Coach Certification – $997
- Fit For Growth Membership – $97/month
- Fit For Profit Academy – $1,497
Contact Info:
- Website: https://www.thefittcycle.com
- Instagram: https://www.instagram.com/lindsayhuelse
Image Credits
@lyvisuals
@klearcutmedia
