Today we’d like to introduce you to Richie Conry.
Hi Richie, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Gosh, man. Moon Wolf started as a feeling before it was a shop. Me and Sarah (Sarah Ratliff, my partner) took a trip out west when we first met and just fell in love with it. The emptiness, the simplicity, the way people out there use what they have. We came back to suburbia and couldn’t shake it. The whole idea was: how do we bring a little of that desert into a place where everything feels like the same.
It started in a converted goat trailer. We pulled that thing around DFW for about four years, going to pop-ups, markets, weddings, Bishop Arts, anywhere people would have us. The trailer was the proof. People kept showing up, and a pack started to form.
Now it’s 920 Custer Road in Richardson, a 1,300 square foot neighborhood hole in the wall. Exposed beams, raw concrete, vinyl on the turntable, a deer mount named Bernard and his trusty companion Brent. We opened the doors Saturday, April 18, 2026. I ran most of the register myself opening week. Still kind of can’t believe it.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Ha. It hasn’t been smooth, no. Mobile coffee is a grind…you load in at five, you set up in a parking lot, you tear down at noon, and you do it again the next weekend somewhere else. The trailer worked, but it was always the in-between thing. The brick-and-mortar was the goal we couldn’t quite see.
The biggest struggle, honestly, was learning to delegate. We do so much on our own, we make most of the merch, I make the bags myself, my brother shoots the video, Sarah draws the cowboys. But we had to get to a place where some things, like roasting, needed to leave the shop. I’m not a professional roaster, and trying to be one would’ve sunk the rest of it. Letting local roasters handle the beans took a load off.
The other one is the modern world doesn’t really want what we’re building. Everything is hurry, get in, get out, optimize. We’re trying to be the opposite of that, and that takes a minute to land. But the pack found us.
Appreciate you sharing that. What should we know about Moon Wolf Provisions?
Moon Wolf Provisions is a coffee shop and a general store, but really it’s an idea more than a brand. We currently pour specialty coffee from Eiland Coffee Roasters and Liaise Coffees, two local roasters, one bar. We bake our own coffee cake, banana bread, Tuesday tiramisu. Starship Bagel is our food partner, and the brisket bagel with cheddar, jalapeños, and Howlin Wolf sauce is in the works.
What sets us apart, I think, is that everything in here is made by somebody. The mugs, the bags, the prints, the cards. The handmade goods on the merch wall come from local artists. The over-the-shoulder bags, those I stitch myself, vintage fabrics, military-grade buckles. If something busts, you bring it back in, I’ll fix it. We warranty what we make.
We’re most proud of the space itself. People say it feels like pre-techboom Austin, like a desert in the suburbia. Quiet confidence beats cleverness. We’re not trying to be the loudest coffee shop in Richardson. We don’t compete, we collaborate. The pack does the rest.
If readers take one thing: come sit a while. The world’s plenty hectic. In here, it’s a little slower.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Coffee’s at a weird turning point. Everything is going one of two ways, either super fast and automated, where you order on a screen and never talk to anyone, or super slow and intentional, where the shop is the point. We’re betting on the second one. The first one’s already crowded.
I think the next 5–10 years, you’re going to see more shops lean into being a place, not a transaction. More handmade, more local roasters, more in-store community stuff. People are tired of every coffee shop looking the same. They want the wabi-sabi, the imperfection, the table from the 1800s that’s shoddy and has merch on it. The mismatched wood. The thing that feels human.
The other shift, small are operators going deeper, not wider. We don’t need ten locations. We need one good Den that the pack actually shows up to. That’s the play.
Pricing:
- Drip coffee, espresso, lattes, matcha — bar pricing in line with specialty coffee in DFW.
- Handmade goods on the merch wall — small ceramics from $20, vintage hand-stitched over-the-shoulder bags by Richie.
- Mobile coffee catering across DFW (weddings, corporate events, private gatherings) — starts at $1,500.
Contact Info:
- Website: https://moonwolfprovisions.com
- Instagram: https://www.instagram.com/moonwolftx/
- Facebook: https://www.facebook.com/profile.php?id=61588478840122
