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Hidden Gems: Meet Spencer Shepherd Blake Pugh of Artisan Turf

Today we’d like to introduce you to Spencer Shepherd Blake Pugh

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Artisan Turf was founded by my brother Blake Pugh and me, Spencer Shepherd, combining our unique backgrounds to build a leading artificial turf company here in the Dallas-Fort Worth, and surrounding areas. I brought my experience in project management, which helped with logistics, planning, and execution, while Blake, with his background as a professional golfer, brought a keen eye for precision, design, and performance—especially when it came to creating custom putting greens.

Our journey started when we saw a growing need for high-quality, low-maintenance artificial turf that could transform residential and commercial spaces into lush, functional environments. We both share a passion for delivering excellence, and that’s what led us to create Artisan Turf. From the start, our goal has been to provide our clients with top-tier products, exceptional service, and long-lasting results they can depend on.

Today, Artisan Turf is proud to be known for installing premium artificial turf and custom golf greens throughout Fort Worth, Dallas, and surrounding areas (We’ve actually gone as far as Temple, Texas). We work closely with each client to ensure every project is tailored to their specific needs, whether it’s a backyard lawn, a pet area, a playground, or even a sports field.

With over a decade of combined industry experience, Artisan Turf has grown into a trusted name in the Dallas-Fort Worth market, specializing in everything from residential lawns to commercial landscapes. We’re committed to continuing to provide beautiful, long-lasting outdoor spaces that families, pets, and golfers can enjoy for years to come. Just look at our reviews!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting and growing Artisan Turf in the Fort Worth, Dallas and North Texas areas hasn’t always been easy, and we understand that choosing the right company for your home or business can be overwhelming. When we first started, Blake and I faced the same questions you might have—who can we trust to deliver the best service and results? With so many options in the Dallas-Fort Worth area, we knew we had to go above and beyond to provide exceptional service and top-quality products.

We quickly learned that many homeowners and businesses weren’t fully aware of the benefits artificial turf can offer—saving water, reducing maintenance costs, and creating beautiful, functional outdoor spaces. We’ve always made it a priority to take the time to educate and guide our customers, helping them understand how our synthetic turf can transform their lawns, pet areas, playgrounds, or commercial spaces.

As our business grew, so did the challenges, but our commitment to quality and customer satisfaction never wavered. We’ve worked hard to streamline our operations and ensure every installation meets the highest standards.

Today, we’re proud to be a trusted provider of artificial turf and custom putting greens in the Fort Worth area, delivering beautiful, lasting results you can rely on.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At Artisan Turf, we take pride in being a premier provider of artificial turf installations throughout the Dallas-Fort Worth area. From custom putting greens to residential lawns, pet-friendly turf, playgrounds, and commercial landscapes, we offer top-quality solutions backed by over a decade of experience. Our commitment to delivering exceptional products and service ensures that every project is tailored to meet the specific needs of our clients.

What sets us apart is our dedication to quality and a customer-first approach. We work closely with every client, from the initial consultation to installation, to understand their vision and create outdoor spaces that are both beautiful and functional. With Blake’s background in professional golf, we bring a level of precision and design that ensures our custom putting greens are not just visually impressive, but perform at a professional level.

We’ve also set some pretty exciting records, including the largest project in Argyle, Texas, at 29,000 square feet, and the largest residential project in Granbury, Texas, at 23,000 square feet. Where should we set records next?

At Artisan Turf, we use only the highest-quality materials, creating lush, low-maintenance landscapes that save water, reduce maintenance costs, and provide long-lasting durability. We’re proud of the trust we’ve built in the Dallas-Fort Worth community, and we’re ready to help you transform your outdoor space with our top-tier craftsmanship and service.

How do you think about luck?
You could say luck has played a small role in our journey, I truly believe that success comes from hard work, dedication, and a commitment to quality. When Blake and I started Artisan Turf, it felt like the perfect combination of our skills and shared vision. However, our growth in the Dallas-Fort Worth area has been driven by the effort we’ve put into every project.

We’ve encountered challenges along the way, but those moments taught us to adapt and problem-solve while staying focused on delivering the best results for our clients. Instead of relying on luck, we’ve built our business on integrity, ensuring every installation meets the highest standards.

At the end of the day, it’s the trust and satisfaction of our clients that have led to our success. We take pride in our work and are commitment to delivering the best solutions for every customer. And our reviews speak for themselves,.

Pricing:

  • $5.00-$20.00 per square foot depending on type of turf and overall square foot or custom putting green.

Contact Info:

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