Today we’d like to introduce you to Adrian Mills.
Hi Adrian, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started ASPS Luxury after recognizing a gap in the market—there weren’t many options for travelers who wanted a product that balanced luxury, durability, and organization when it came to storing shoes. I set out to create a premium travel shoe bag with separate compartments that protected items while maintaining a high-end look and feel.
In the early stages, I focused on self-funding, refining the product, and using my background in sales and client relations to open doors. That persistence led to key milestones, including being featured in Paris Fashion Week (SS26), participating in the Dallas Mavericks cohort, and securing retail partnerships with Retail Village in Atlanta, GA.
Today, ASPS Luxury is growing as a premium travel brand for professionals, athletes, and entrepreneurs who value both function and presentation. I’m continuing to scale through strategic partnerships, marketing, and funding while building a brand rooted in elevated travel and long-term impact.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it hasn’t been a smooth road.
One of the biggest challenges has been building a luxury brand with limited capital. Early on, I had to be very intentional about every decision—especially around product development and scaling—because resources were tight. I also had to balance maintaining a luxury standard while still being realistic about manufacturing costs and early-stage constraints.
Breaking into retail and partnership conversations was another hurdle. As a newer brand, earning trust in spaces typically dominated by established luxury houses required persistence, constant refinement of the pitch, and proving value beyond just the product itself.
That said, having a mentor group played a major role in helping me avoid major pitfalls, especially around over-spending and rushing growth. Their guidance helped me stay disciplined, make smarter financial decisions, and focus on building a sustainable foundation rather than chasing fast expansion.
Overall, every challenge has shaped the brand to be more intentional and long-term focused, which is exactly the direction I want ASPS Luxury to grow in.
As you know, we’re big fans of ASPS Luxury . For our readers who might not be as familiar what can you tell them about the brand?
ASPS Luxury is a premium travel accessories brand specializing in high-end, thoughtfully designed travel shoe bags with separate compartments for organization, protection, and style. The focus is on elevating how people travel by turning a commonly overlooked item into something functional, durable, and aesthetically aligned with luxury lifestyles.
What sets ASPS Luxury apart is the combination of design precision and lifestyle positioning. The products are not just storage solutions—they are built for professionals, athletes, and entrepreneurs who care about presentation in every detail of their travel experience. Every design decision is intentional, from compartment structure to material selection, with an emphasis on both practicality and elevated visual identity.
What I’m most proud of brand-wise is how far the brand has come in a short time without heavy institutional backing—being featured in Paris Fashion Week (SS26), securing retail partnerships with Retail Village in Atlanta, GA, and building credibility through strategic exposure and partnerships like the Dallas Mavericks cohort.
At its core, ASPS Luxury is about redefining travel essentials through a luxury lens—creating products that reflect status, organization, and intentional living. The goal is to build a global lifestyle brand that sits at the intersection of fashion, travel, and functional design.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can work with ASPS Luxury in a few different ways depending on their lane—whether they’re brands, creatives, retailers, or supporters.
On the collaboration side, I’m open to brand partnerships, retail expansion opportunities, and creative collaborations that align with a luxury travel and lifestyle space. That includes co-branded activations, pop-ups, or working with stylists, athletes, and creators who can integrate the product into real lifestyle environments.
From a retail standpoint, I’m always looking to expand into curated stores, boutiques, and experiential spaces that fit the brand’s premium positioning. Partnerships like Retail Village in Atlanta, GA are a strong example of the type of elevated retail environments I’m focused on building with.
For creatives and talent, I welcome collaborations with photographers, content creators, and designers who understand luxury storytelling and can help elevate the visual identity of the brand.
For supporters and customers, the biggest impact is simply engaging with the brand—purchasing, sharing, and helping build awareness around a new kind of travel essential that blends function with luxury.
At its core, ASPS Luxury is still early-stage, so meaningful partnerships, strategic visibility, and community support all play a direct role in helping the brand scale intentionally.
Contact Info:
- Website: https://www.aspsluxury.com
- Instagram: https://www.instagram.com/asps_luxury/
- LinkedIn: https://www.linkedin.com/in/adrian-mills-66a59b344
- Other: https://www.tiktok.com/@aspsluxury?lang=en
