Today we’d like to introduce you to Jesse Staton.
Hi Jesse, please kick things off for us with an introduction to yourself and your story.
My story begins during the COVID-19 pandemic. While the world was shutting down, I felt called to do the opposite. My best friend and I started a free community jogging group in the streets of Brooklyn, New York no fees, no barriers, just neighbors showing up for each other in an uncertain time.
What started as a simple run became a movement. People kept coming back not just for fitness, but for connection, healing, and hope. That energy told me something bigger was being built. In the winter of 2021, I formalized that movement into Golden Army Fitness LLC.
As I grew as a coach, I realized that true wellness goes far deeper than physical fitness. People were struggling with their identity, their nervous systems, their emotional lives, their sense of purpose. So I developed the Soul Aligned Riser™ Framework a 7-pillar approach to total transformation covering everything from Radical Awareness and Nervous System Mastery to Adversity Alchemy and Service & Leadership.
Today, Golden Army Fitness is a holistic health and wellness coaching brand operating across coaching, community activism, content creation, and motivational speaking. With over 15 years in the fitness industry, my mission remains what it was on day one to help people heal, grow, and rise. Body. Mind. Spirit. We Rise Together.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has never been a smooth road. And honestly, I’ve stopped expecting it to be.
Building Golden Army Fitness from nothing meant betting on myself before anyone else did. There were seasons of deep financial pressure trying to grow a brand without investors, without a safety net, while still showing up for a community that was counting on me. There were moments of doubt so heavy I could feel them in my body.
I also had to wrestle with identity. The fitness industry has a very specific image of what success looks like and it didn’t always look like me or what I was building. I wasn’t trying to sell quick fixes or transformation in 30 days. I was talking about nervous system healing, soul alignment, emotional integrity concepts that weren’t mainstream. I had to stay committed to my vision even when the market wasn’t fully ready for it.
And then there was the internal work. You can’t coach people through transformation if you haven’t done your own. That journey facing my patterns, my wounds, my own resistance was the hardest and most necessary struggle of all.
But every obstacle became material. Every hard season became a pillar in the framework I now use to guide others. That’s what I mean when I say Adversity Alchemy you don’t just survive the hard things. You transmute them into your greatest gifts.
Appreciate you sharing that. What should we know about Golden Army Fitness?
Golden Army Fitness LLC is a holistic health and wellness coaching brand built on one foundational belief: that true transformation happens when you address the whole person Body. Mind. Spirit.
What sets us apart is our signature Soul Aligned Riser™ Framework a 7-pillar methodology I developed from over 15 years in the fitness industry combined with my own lived journey of healing and rebuilding. The seven pillars Radical Awareness, Nervous System Mastery, Physical Sovereignty, Identity Architecture, Emotional Integrity, Service & Leadership, and Adversity Alchemy guide clients through total life transformation, not just physical change.
We offer three core coaching packages: *The Awakening, for those just beginning to hear the call within themselves; The Alignment, for those ready to live in integrity with who they truly are; and *The Becoming*, for those committed to stepping fully into their purpose. We also offer digital products, including our guide *Ground • Create • Become a 27-page soul-aligned framework for daily practice available as an instant download.
What I’m most proud of is that Golden Army Fitness was built from the ground up by the community, for the community. We started as a free jogging group during the pandemic. No budget, no investors just love and a mission. That grassroots DNA is still in everything we do. We don’t punish people into better versions of themselves. We rebuild. We rise together. And we prove every day that wellness is not a privilege it belongs to everyone.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
A few books that have genuinely shaped how I think and move through the world: *The Kabbalah*, *The Egyptian Book of the Dead*, *Think and Grow Rich* by Napoleon Hill, *The Richest Man in Babylon* by George S. Clason, *Crushing It!* by Gary Vaynerchuk, and *Atomic Habits* by James Clear. Each one touched a different dimension of who I am the spiritual seeker, the entrepreneur, the builder of daily discipline.
On the podcast side, I stay fed by voices that challenge me to go deeper. Andrew Huberman for the science of the body and mind. Think Media for content strategy and creative growth. Infinite Waters and Teal Swan for spiritual expansion and inner work. And Eric Thomas *Thank God It’s Monday* because his energy reminds me that hunger and purpose are non-negotiable. These aren’t just entertainment for me. They’re fuel. They’re part of how I show up every day as a coach, a creator, and a leader in my community.
Pricing:
- The Awakening — $299 | 1-Month Activation | Ground. Release. Rise.
- The Alignment — $599 | 3-Month Soul Immersion
- The Becoming — $999 | 6-Month Soul Transformation
- Ground • Create • Become Digital Guide — $7 | Instant PDF Download
- Sha La Lu: Awaken the Flame Within — $7 | Coloring Journal PDF Download
Contact Info:
- Website: https://goldenarmyfitness.mystrikingly.com/
- Instagram: https://www.instagram.com/goldenarmyfitness_j
- LinkedIn: https://linkedin.com/in/jesse-staton-
- Youtube: https://youtube.com/@goldenarmyfitnessj1947?si=ANu7XD-fnCRilL1j
- Other: https://www.tiktok.com/@goldenarmyfitness_j?_r=1&_t=ZT-960eOnJKpO1https://www
