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Inspiring Conversations with Josh Brown of Cryo Nation

Today we’d like to introduce you to Josh Brown.

Josh Brown

Hi Josh, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?

Thank you for having me and I’d be happy to share some of my backstory with your readers.

After graduating from Virginia Tech in 2009 and completing my service with the U.S. Army National Guard in 2013 I moved to Texas looking for what was “next”, I was hopeful to find my calling for what I should do for the rest of my career.

While I didn’t know what that career would be, I knew I was passionate about health and wellness, so I wanted to lean into that. That led me to pursue my personal training certification on the side as I was working my sales job which I got shortly after moving to Texas just to get some income coming in.

After obtaining my certification, I started personal training to earn side income. This led me to making connections in the health and wellness industry, which led me to starting a nutrition and fitness company with one of those connections that I met.

While the nutrition and fitness company that I started was ultimately unsuccessful as I left that venture after about 1 year, it was a crucial part of my journey as running a failed business qualified me to run a business more than going to college for 5 years did.

During that year, I learned many valuable business and life lessons. I also learned of a new emerging trend in the health and wellness industry called cryotherapy.

Having previously done cold plunges and ice baths and being a proponent of them, I was intrigued by cryotherapy which many dubbed the “modernized version of an ice bath”.

I had the opportunity to try cryotherapy at a wellness spa and was instantly hooked after noticing many benefits firsthand. Cryotherapy helped me with my Achilles heel pain due to bone spurs, reduced back pain from my scoliosis, as well as other areas of pain and soreness. I also noticed sleeping better, more energy, amongst many other health benefits as well.

Based on my own personal experience with Cryotherapy, my passion for health and wellness, and the timing, I felt I had no choice but to “take the (cold) plunge” as it seemed too good of an opportunity to pass up.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely nothing about the journey has been smooth.

I have curated my entire existence around the business which has required making countless sacrifices.

Some of the struggles have included working 100+ hour work weeks for over 10 years, not taking a vacation for over 10 years, literally living at the office for multiple years, missing out on important family milestones, having relationships fail due to not having enough time to dedicate to the relationship, employees stealing from me, being forced to shut down the business due to Covid for 2 months while still paying my employees, my rent, and all my bills.

However, I wouldn’t trade in any of the struggles or wish for a smoother road as the bumps and bruises, the trials and tribulations, the pain and the suffering have made me better, more resilient, and turned me into the best version of myself, so I am thankful for all the struggles as I understand it is a prerequisite for success.

The difficulty and the struggles are what make the journey valuable in the first place. If it was a smooth road, it wouldn’t be worthwhile.

Alright, so let’s switch gears a bit and talk business. What should we know?
Cryo Nation is a health and wellness center unlike any other – we are truly unique!

We provide simple, sustainable solutions for pain, weight loss, anti-aging and more.

We specialize in cryotherapy but we also offer a wide spectrum of other holistic services to meet the needs of our customers.

What sets us apart from others is that we are always evolving to offer the latest and greatest technology, we offer unrivaled value, and we remove all barriers for our customers in order to make reaching their health and wellness goals as simple as possible so that their health amplifies all other elements of their lives.

What I am most proud of is that we help people feel their best and become the best versions of themselves so that they can in turn accomplish more, be more successful, and live a life full of meaning and purpose in order to have the greatest possible positive impact.

We provide simple, sustainable solutions for weight loss, pain management, and anti-aging! We put out fires (inflammation) in your body so that you can put out more fires in life because when you are your healthiest, best version of yourself you live a life with more meaning, more purpose, and you have the greatest positive impact possible.

Who else deserves credit in your story?
I’ve had countless supporters who deserve credit since starting the business over a decade ago, too many to name.

First and foremost, our amazing employees, who have gone above and beyond the call of duty to support me, to family members who have willingly helped me with business tasks when the workload is heavier than normal, to mentors who have helped guide me and shorten the timeline to reaching business-related goals, to our amazing customers who voluntarily help with tasks when we are extremely busy and unexpectedly bring us homemade food and gifts to show us their appreciation.

Without the support of all of these people (and others), this would not be possible – Cryo Nation is not “my thing”, Cryo Nation is “our thing”.

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