Today we’d like to introduce you to Adam Montgomery.
Adam, we appreciate you taking the time to share your story with us today. Where does your story begin?
Our story isn’t one of grand ambitions, but of a simple, urgent necessity. It began in early 2025 with a diagnosis and a dilemma. My wife was struggling with a persistent stomach issue, and while her primary care physician provided a prescription for “indigestion,” the fine print told a different story.
Driven by a desire to truly understand what she puts into her body, my wife dove into the side effects. One specific warning caught her eye: bone density loss. In her early thirties, the trade-off felt too steep. She wasn’t looking for a temporary fix that would compromise her future health.
When she asked me what I thought about “natural” healing, I’ll admit I was a skeptic. I had always been the type to take whatever the doctor ordered without a second thought. But then I looked at the history. Thousands of years of human wisdom—cultures across the globe utilizing teas, botanicals, and herbs—couldn’t be ignored. There was a logic to it that appealed to my analytical mind, plus it’s in my cultural history, being Native Hawaiian & Native American,
By day, I work in I.T. I’m a problem solver who thrives on data and efficiency. To bridge the gap between my skepticism and her needs, I leveraged the tools I knew best. I built a series of AI bots, feeding them high-authority sources like the Encyclopedia of Herbal Medicine and peer-reviewed clinical studies. I used technology to aggregate centuries of botanical knowledge into actionable data.
The result was my first custom tea blend, formulated specifically for her.
As my fascination grew, so did my methodology. I moved from simple teas to the patient art of tinctures, waiting eight weeks for the first batch to macerate. Seeing the speed and efficacy with which that tincture supported her recovery was my “lightbulb” moment. I wasn’t just a husband helping his wife anymore; I was a believer.
Our expansion has always been organic, driven by the people we love:
Sole & Sanctuary: Born from my wife’s request for a truly natural moisturizer. I researched herbs for cellular repair at the epidermal level, selecting Calendula as the hero ingredient for its profound healing properties.
Calmspire: Developed for my mother, who was enduring painful injections for arthritis in her knees. I infused anti-inflammatory herbs into a Castor Oil base, utilizing the oil’s unique ability to penetrate deep into the tissues where inflammation resides.
A Community-Tested Philosophy
We don’t believe in a bloated product line. Every formula we release is born from a specific human need. Each product undergoes rigorous real-world testing—first by the family member who requested it, and then by our dedicated community of social media supporters.
Our transition from a kitchen project to a brand happened almost by accident. While chatting with the owner of our local herbal shop, she mentioned that her customers were searching for exactly the kind of artisanal, data-backed remedies we were creating.
Today, what started as a husband’s I.T. project has blossomed into a thriving partnership with local boutiques and wholesale partners. We remain rooted in that original simplicity: identifying a problem, researching the botanical solution, and healing the people we care about—one small batch at a time.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
When people ask if the journey has been smooth, I’m inclined to say yes—but not because of luck. It’s been smooth because it is the culmination of a dozen different lives I lived before becoming an apothecary.
Building a business from the ground up is rarely effortless, but I found that my previous careers acted as a blueprint for this exact moment. Every “wrong” turn in my past was actually a lesson in disguise.
A Career Built for This Moment
My background isn’t a straight line; it’s a mosaic of skills that suddenly fit together perfectly:
The Art of the “Yes”: My time in hotel sales taught me the most valuable lesson in entrepreneurship: how to handle the “No.” It gave me the grit to market our vision and the understanding that every rejection is just one step closer to the right partnership.
The Operational Blueprint: Having opened stores for a national franchise, I didn’t have to fear the “backend” of business. While most new creators struggle with state compliance, city regulations, and meticulous bookkeeping, these were languages I already spoke fluently.
The Digital Edge: Because of my history in computers and digital design, we didn’t have to outsource our identity. We built our own brand aesthetic, designed our labels, and launched our own digital home—including the Del Angel Apothecary App.
If there has been a hurdle, it’s the “Amazon Effect.” We operate in a saturated market where “natural” is often used as a marketing buzzword rather than a standard of purity.
It is a constant challenge to compete with the rock-bottom prices of global marketplaces. However, in the world of wellness, you truly get what you pay for. Many mass-produced products are diluted with fillers or, ironically, synthesized with the very chemicals they claim to replace.
Our struggle isn’t just about selling a product; it’s about education. It’s about showing people the difference between a mass-market bottle and a small-batch, AI-researched, family-tested remedy. We’ve found that once a customer holds our product in their hands and experiences the results, the “cheap” alternatives lose their luster. Our growing community of repeat supporters is proof that while the road has its obstacles, we are headed in exactly the right direction.
Can you tell our readers more about what you do and what you think sets you apart from others?
If you looked at my résumé a decade ago, you wouldn’t have seen a tech prodigy. You would have seen a Director of Sales working the hospitality beat in Albuquerque, New Mexico. In a city that wasn’t a primary tourist destination, my job was the art of the “hustle”—finding business where none seemed to exist.
However, my trajectory shifted during a stint with Wyndham Hotels. I was tasked with installing new Point of Sale (POS) systems for the La Quinta line. While my role was primarily operational, I found myself increasingly drawn to the “why” behind the “how.” Every time a desktop failed to ping the server or a network hit a snag, I wasn’t frustrated—I was intrigued. That small window into the backend of a computer was all it took; I knew I had found my next frontier.
The transition wasn’t easy. With one child at home and a second on the way, the traditional path of a four-year degree or expensive certifications was financially out of reach. I had to get creative.
Nine years ago, I discovered Hack The Box—a platform that felt like something ripped out of a technothriller. Back then, you couldn’t just sign up; you had to “hack” your way in to receive an invite code. To most, that would be a deterrent. To me, it was a dare.
I spent nine months in the digital trenches of that site. I remember my first “box”—a virtual machine designed with intentional vulnerabilities. It took me two grueling months of trial, error, and research to break in. But when I finally saw that success message on the screen? It was a rush of accomplishment I’ll never forget. I wasn’t just playing a game; I was teaching myself the fundamental art of cybersecurity and logical problem-solving.
That period of self-study transformed my brain. I learned how to find, aggregate, and implement complex data into actionable work—the very skill set I would later use to build my apothecary bots.
My first break into the industry came via the corporate offices of Cicis Pizza, where I cut my teeth on the realities of enterprise I.T. That experience paved the way to a role with Big Shots Golf (under Invited, prior to their acquisition by Top Golf), where I was welcomed into a world-class Engineering Team.
Today, I serve as a Cloud Engineer. To some, the day-to-day management of cloud architecture might seem mundane or overly technical. But to me, every task is a puzzle waiting to be solved. I don’t look at it as a job; I look at it as a series of challenges to overcome. Whether I’m optimizing a cloud environment or researching the molecular repair properties of a botanical extract, the approach is the same: Stay curious, keep hacking, and never stop learning.
Let’s talk about our city – what do you love? What do you not love?
Living in the Dallas-Fort Worth Metroplex is a study in balance. As a family of “foodies” who also crave the stillness of the outdoors, we find that DFW offers a unique intersection of metropolitan luxury and rugged Texan landscape.
Having lived in Japan during my younger years—where a twelve-mile trek could easily consume an hour of your life—I have a deep appreciation for the “Texas Mile.” The ability to cover sixty miles in an hour is a luxury I don’t take for granted; it makes the vastness of this state feel accessible.
With five children, our household is an engine of constant energy. One of our favorite aspects of the region is the sheer diversity of its green spaces. We aren’t limited to a single neighborhood swing set; the sprawling network of parks across the Metroplex allows us to treat every weekend like a new expedition. Whether we are heading down to the Cedar Hill area for a camping trip or exploring a local trail, the outdoors remains our sanctuary.
Of course, every thriving region has its trade-offs. If there is a “least favorite” element to our current landscape, it’s the inevitable encroachment of the city into the country.
We live out in Azle, and as the years pass, we’ve watched the horizon change. The biggest hurdle is the infrastructure; the charming, winding roads that define country living weren’t engineered for the massive influx of people seeking the same peace we found years ago. We’re witnessing a transition period where the quiet of the “backroads” is being met with the reality of commuter traffic.
Yet, even with the growing pains of a booming population, the spirit of the area remains. It’s a place where you can run a high-tech cloud engineering desk by day, and by evening, be deep in the research of herbal tinctures while the Texas sun sets over the prairie. It’s home.
Pricing:
- Oil infusions are$20
- Balms & Salves are $15
- Parasite Detox with binders is $30
- New App Subscription is $2.99/month
Contact Info:
- Website: https://DelAngelHerbs.com
- Instagram: @DelAngelHerbs
- Facebook: https://www.facebook.com/profile.php?id=61574970029621
- Other: https://DelAngelHerbs.app
