Today we’d like to introduce you to Luke Asper.
Hi Luke, please kick things off for us with an introduction to yourself and your story.
My journey into filmmaking and visual storytelling began when I was just 5 years old, shooting videos at home with my twin brother, and I’ve been creating ever since—driven by curiosity and a passion for making videos that genuinely connect with people. At first, I was just playing around with cameras, lenses, and storytelling techniques—learning as much as possible. Eventually, what began as a hobby became more serious, leading me to explore roles like videographer and editor to understand every part of the process.
As I got deeper into the industry, I got to work with all kinds of clients, from local businesses to big-name brands, which helped sharpen my skills and showed me how powerful visual storytelling can really be. Alongside making videos, I also dove into entrepreneurship and started Asper Studios, a separate business focused on high-quality commercial videos and strategic content for companies.
Nowadays, Asper Studios does its own thing, focusing on commercial and corporate projects, while my personal brand as Luke Asper highlights my work as a cinematographer, director, and creative partner. I love focusing on storytelling that’s cinematic and meaningful—projects that push me creatively and keep me growing. Honestly, the best part is that my journey isn’t over; I’m constantly exploring new ideas and staying passionate about what I do.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road, and I don’t think it ever is when you’re trying to build something creative from the ground up.
There have been seasons where I felt stuck, unsure if the next gig would come in, or wondering if I was even on the right path. I’ve gone through burnout, undercharged for work, and had to learn some of the tougher business lessons the hard way. One of the biggest challenges has been figuring out who to work with. Partnering with the right people is just as important as the work itself. In some cases, it might even matter more. The right work relationship can open doors and make everything better, while the wrong one can really set you back.
Starting Asper Studios and turning it into something sustainable taught me a lot. Being good at making videos is one thing, but running a business and navigating relationships is a whole other skill set. Looking back, the struggles were what shaped me. They pushed me to grow, stay sharp, and figure out what really matters.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I work as a cinematographer and director, and I specialize in visual storytelling that feels intentional, cinematic, and real. Whether I am shooting a documentary-style piece, a music video, or a brand film, I am always focused on creating visuals that mean something and connect with people.
Over the years, I have gotten to work with some amazing clients, including car brands like Toyota and McLaren, mega-churches, and authors with powerful stories to share. I have also done a lot of behind-the-scenes and social content that shows the heart behind the work, not just the polished final result.
What I am most proud of is the trust people put in me to bring their vision to life. Whether it is a global brand or a local artist, I care just as much. What sets me apart is that I do not just show up and shoot. I try to be a creative partner. I am intentional with the details, but flexible when things shift. At the end of the day, I just want to make work that feels honest and actually connects with people.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Absolutely. I would not be where I am without the people who believed in me along the way. One of the biggest influences in my journey has been Rex Miller. He is a mentor and a friend who helped me think bigger, not just creatively but also when it comes to leadership and purpose. His advice and perspective came at a time when I really needed to grow, and it made a lasting impact.
I have also had a lot of support from my family and close friends, especially early on when I was still figuring out how to turn this into a career. My twin brother and I started creating together as kids, and that shared passion definitely helped fuel my drive to keep going.
On the client side, there have been people who took a chance on me when I was still building my reputation. Those early partnerships meant everything and some of those same people are still in my corner today. And honestly, I have to give credit to the people I have worked with on set. Teammates who show up with a great attitude and bring their own creativity to the table can make all the difference. Good collaborators make the work better, but they also make the process way more fun.
Pricing:
- Cinematographer Day Rate: $1,500 to $2,500
- Editing: $1,500 to $3,000
- Additional Production Support: $1,000
Contact Info:
- Website: https://www.lukeasper.com
- Instagram: https://www.instagram.com/luke_asper/
- Facebook: https://www.facebook.com/asperluke/
- LinkedIn: https://www.linkedin.com/in/lukeasper/
- Twitter: https://x.com/Luke_Asper
- Youtube: https://www.youtube.com/@LukeAsper
- Other: https://vimeo.com/lukeasper
Image Credits
Ben Vallance
