Today we’d like to introduce you to Rachel Roth.
Hi Rachel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started out in corporate America, fully expecting to stay there forever. I figured I’d climb the ladder, step by step, until I eventually retired. In my twenties, I hadn’t thought much beyond that. But what I didn’t anticipate was how much my vision for life would change.
In my early thirties, I got married. A couple of years later, I was expecting my first child. I remember touring daycare facilities and praying—truly begging—God to show me a path that offered more flexibility. I wanted to be present for my family, but I couldn’t see how that was possible outside of corporate life.
Change didn’t happen overnight. I did go back to my corporate job after my first child. But when I found out I was pregnant with my second, something shifted. I knew I couldn’t keep going like this—I had to take ownership of my future.
The moment I saw that positive pregnancy test, I kicked into overdrive. I gave myself nine months to replace my corporate income. I created a bare-bones budget and shared my goal with my husband. He chuckled—not out of disrespect, but because he didn’t fully see the vision yet. He also knew my target income was far lower than what we actually needed. But I didn’t care. I put my head down and got to work.
Six months later, I hit that first financial goal. By the time my second son was born, I had not only replaced my corporate income—I was on track to replace my husband’s as well.
Fourteen months after starting my business, I had a newborn, a toddler, and a thriving company. I looked at my husband and said, “It’s time. Quit your job and help me build this.”
He did. We became business partners.
It took us a little time to figure out how to work together efficiently, but once we found our rhythm, we discovered how well our strengths and weaknesses complemented each other. It just clicked.
Once I took that leap of faith and trusted God to help me figure it out along the way, the ideas started flowing. I stopped seeing life through the lens of an employee and began thinking like an entrepreneur. That same shift happened for my husband. And with that new mindset, we both started multiple businesses—some big, some small.
Now, we see life and work completely differently than we ever did before. And that shift has changed everything.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not! It’s definitely been a bumpy road at times.
There have been long hours—days, weeks, even months where it felt like the work never stopped. One of the biggest challenges has been learning how to turn work off and be fully present with our kids, even when our phones are buzzing nonstop in our pockets.
We’ve had to learn how to balance each other out. If one of us is overloaded, the other steps in to pick up the slack. That kind of give-and-take has been crucial. It also helps that we’re truly best friends. We communicate well—which hasn’t always been the case, but it’s something we’ve worked on and grown in over the years.
We’ve also experienced heartbreak. We’ve trusted people with open hearts and been hurt or betrayed along the way. But even through that pain, we’ve stayed grounded in what matters most: our little family unit. That’s our foundation, and we keep it at the center of everything we do.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I got my start in network marketing—and honestly, I was shocked to find myself in that space! All I could think about were the old-school Mary Kay parties or people selling Tupperware in living rooms. But at the time, I was desperate. I had nothing to lose, and everything to gain. If it worked, it would mean time and financial freedom for my family. If it didn’t, I’d go back to corporate America and figure out another path.
What I quickly learned is that the direct sales industry has changed dramatically—and it was just starting to go more mainstream right around the time I jumped in. And you know what? It really is true that if your “why” is strong enough, you’re capable of more than you ever imagined. The key is sticking with it. Most people give up too soon, before they’ve given something a real chance to grow and take root. But if you’re willing to stay consistent and trust the process, the results can be life-changing.
From day one, I built my business with a sincere passion to help other moms in the same situation I was in—desperate to stay home with their kids but not sure how to make that dream a reality. I’ve loved watching people succeed, not just in business, but in their personal growth. There’s something incredibly rewarding about watching someone develop new levels of confidence and resilience—and knowing I played a part in that journey.
When I started, I had zero social media presence. I’m not even sure I had an Instagram account at the time! I built my business the old-fashioned way, but eventually, I realized how powerful social media could be as a tool to serve others. I approached it the same way I approached my business—with heart. I wasn’t interested in flashing luxury or showing off; that never felt authentic to me. What did feel real was hopping on to share a simple tutorial or tip that could help another woman feel more confident in herself.
I have this belief: when we’re insecure, our focus turns inward—we obsess over how we’re being perceived. But when we’re confident, we’re free to focus on other people. And that’s where the magic happens. That’s when life becomes truly fulfilling.
We’d love to hear about how you think about risk taking?
My husband and I laugh about this all the time—I’m definitely the risk-taker in our relationship, and he’s much more risk-averse. But that dynamic actually works really well for us. We balance each other out, and it keeps us grounded while still moving forward.
I’ve always had this deep belief that things will work out. Maybe not exactly the way I pictured or planned, but in the end, they’ll unfold the way they’re meant to. That mindset has given me the courage to take some pretty big risks—like quitting my stable corporate job to chase a dream of having more freedom and flexibility for my family. I didn’t have all the answers, but I had a strong why and a willingness to bet on myself.
Last summer, I was invited to climb Mt. Kilimanjaro. I had never climbed a mountain before—and I had never even been to Africa! But something in me knew it was a risk worth taking. It turned out to be a life-changing experience that stretched me spiritually, emotionally, and physically. It reminded me that stepping outside of our comfort zones is where the real growth happens.
For me, risk-taking isn’t about being reckless—it’s about being willing to move forward in faith, even when the outcome isn’t guaranteed. The way I see it, the greater risk is staying stagnant. Growth requires discomfort. And every time I’ve chosen growth over safety, it’s led me to something better than I could’ve imagined.
Contact Info:
- Website: https://www.RachelRRoth.com
- Instagram: https://www.instagram.com/rachel_r_roth/
- Facebook: https://www.facebook.com/rachel.townsend.180
Image Credits
Annalisa Brewer
